ASIA-PACIFIC – CHINA, OCTOBER 17, 2012 – The Brand Union has appointed Mauro Marescialli as managing director of its Beijing office, effective immediately.
Monica Lee, managing director for China, said Marescialli’s appointment comes at an opportune time, as The Brand Union’s solid client base develops in Beijing and the office ready to embark on its next level of growth.
Marescialli has lived and worked in Beijing since 1995. His 12-plus years of experience in branding and communications includes leading the operations of Standards Group, a Beijing-based boutique design and branding studio, from 2002- 2011. Most recently he was a branding consultant from 2011-2012.
Marescialli is a native of Rome. He speaks Italian, Mandarin and English. He holds an MA in Chinese Language and Literature from the University of Rome, where he graduated with a thesis on the linguistic development of Chinese copywriting, and where he is a fellow lecturer on topics related to Chinese media and advertising.
