Brand & Business: Serviceplan Ranks 5th in Top 10 Cannes Lions Independent Agency of The Decade


MUNICH, GERMANY — Serviceplan takes 5th position in the ranking for Cannes Lions Independent of the Decade, as part of the inaugural Lions Creativity Report of the decade.

The Lions Creativity Report of the Decade presents six regional agency of the decade awards and six global awards: Independent Agency, Network, Holding Company, Agency, Brand Marketer and Palme d’Or of the Decade. The ten-year rankings chart the ascending performance of the world’s most creative companies, celebrating those that have delivered an unfailing level of world-class creative work. The report’s findings are presented alongside commentary and analysis from sister company WARC.

Although Cannes Lions was cancelled this year because of the Coronavirus Pandemic, LIONS Live replaced the original dates of the Festival (June 22-26) with Serviceplan’s  ÜberCreativity presentation forming part of the programme, and the Special Award rankings including Independent Agency of the Decade announced on the last day of the digital festival. The Special Award rankings included in the Lions Creativity Report of the Decade can be found here:

Serviceplan Group’s Global Chief Creative Officer Alexander Schill said: “Although we’re not in competition at Cannes Lions this year due to the pandemic, it’s a real honor that the dedication of Serviceplan Group’s creative talent around the world over the past 10 years has been acknowledged by Cannes Lions. To be ranked number 5 in the top 10 Independent Agency of the Decade is an achievement to be celebrated, and testament to the hard work of our award-winning teams.” 


The Lions Creativity Report of the Decade recognises the most creatively successful organizations over the last decade, as measured by the Cannes Lions data on Lion wins and points over that period. Serviceplan ranks #5 in the Top 10 Independent Agency of the Decade, and the award is one of 12 that have been compiled using unique data on Lion-winning and shortlisted work from the last ten years. Cannes Lions delved into its rich history to explore which agencies, production companies, holding companies and networks have shown the greatest sustained creative excellence over the last ten years.

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Simon Cook, Managing Director at Cannes Lions, commented: “As we enter a new decade, it is important to reflect on the body of work that serves as our creative foundation. The formative work that will provide a benchmark for the ten years ahead. The Lions Creativity Report of the Decade provides us all with rich insight and recognises the world-class, creative companies who have consistently sustained creative excellence — adapting, evolving and innovating year after year. There’s a lot to learn from those who consistently produce game-changing work that transcends limitation and constraint and sets the bar for the future of creativity.”


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