Raising the level of creativity and branding expertise within the advertising and communications community, DDB Group Asia Pacific is hosting Martin Lindstrom at the Asian Marketing Effectiveness Festival (AME) at the Shangri-la, Pudong, Shanghai.
John Zeigler, Chairman and CEO of DDB Group Asia Pacific, Japan and India, said: “ For the past couple of years, we have been committed to hosting some of the most influential and thought provoking commentators in our industry. Last year we brought Sir Ken Robinson, the leading thought leader on creativity and innovation, to Spikes Asia and I am so pleased to have Martin Lindstrom join us this year.”
On March 24, at 10AM, Lindstrom will be the making the keynote address at the conference presenting ‘The Buyology of an Amazing Idea’. He will be looking into both what makes ideas stand out and, more importantly, how they are generated and executed in the real world. He will draw on his deep insight into neuroscience and will highlight the concept of a ‘somatic marker’ – the very notion of how an idea can not only stand out but actually be memorized in consumers’ brains.
A New York Time’s and Wall Street Journal best-selling author, Martin Lindstrom is considered among the most respected branding experts of our time and was also named one of the world’s 100 most influential people in 2009 TIME magazine.
“In the late 60s, our founder, Bill Bernbach said, “There will be a time when a logo is good and there will be a time when using a logo is the worst thing in the world you can do.” With his engaging, stimulating thought provoking presentation, Martin may indeed be able to explain why,” John added.
adobo magazine. The Word on Advertising.
