R3 Worldwide recently released its May 2020 New Business report for APAC, ranking the top 10 creative and media agencies and providing a broader look into the business, in comparison to the local and regional market.
Creative Agencies
DDB dominates with four new partnerships in May — Johnson & Johnson, Coles Supermarket, McDonald’s Social, and Austn Digital Health Agency — for the Australian region. 8traordinary comes in at third for its partnership with TikTok SEA in Singapore. 72andSunny gets recognition for Tooheys Extra Dry in Australia, while MullenLowe ranks 5th for its Citi partnership, also in Australia. Other notable wins are Sapient, Ogilvy, and Isobar for Mercedes-Benz China, C.P Group Thailand, and Danone Digital India, respectively.
Media Agencies
Starcom brings in the biggest win in media acquisitions with a McDonald’s planning partnership in China. PHD comes in second with Spotlight Group in Australia, and fourth with Diageo India. Wavemaker brings in three wins for Bytedance China, BDO Philippines, and Mondelez Int’l India. Universal McCann, OMD, Mindshare, and Initiative are also notable wins, with Energizer AU, PH and South Korea, DPA China, Wildcraft India, and Genuine Parts Company Australia.
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