- Dhaka: Imtiaz Kabir (Visualizer, Adcomm Ltd.)
- Hong Kong: Christopher Lui and Hody Chan (Strategic planner and Group Head, PHD Hong Kong)
- Kuala Lumpur: Carolyn Tze Lyn Chow and Zhe Yuan Chin (Creative Hybrids, Dentsu Malaysia Sdn Bhd)
“All our finalists responded to the brief with great insight – they didn’t give the obvious solution. Their ideas were based on behavioral analysis, and there was a logic connecting their insights, strategy and delivery. They really embraced the challenge, and as a result, the quality of ideas that came out of it was great,” says Digonnet.
MullenLowe Group is now hoping to give the five finalists the opportunity to present their ideas to Google. Its mentors included Leigh Reyes, President and Chief Creative Officer, MullenLowe Group Philippines; Jonathan Hart, Head of Data Science & Analytics Centre of Excellence, MullenLowe Group APAC; Zelia Sakhi, Head of Experience, MullenLowe Profero Japan; Nathan Upalawanna, Digital Business Solutions Director, MullenLowe Thailand; and Jonny Stark, Group Chief Strategy Officer, MullenLowe Group.
Vinit Suraphongchai, Chairman of ADFEST explains, “Young Lotus remains one of the jewels in the ADFEST crown. It is not just about what our teams learned this week – it’s about the people they have met from all over the region. Young Lotus opens the world to them, and it perfectly reflects our desire to give back to our industry and inspire the next generation of leaders. Awards are a small part of our mission – our vision is to be a learning hub for those in the communication industry and a place to forge lifelong connections.”
Cities represented at this year’s Young Lotus Workshop are: Bangkok, Cairo, Colombo, Dhaka, Gurgaon, Ho Chi Minh, Hong Kong, Jakarta, Karachi, Kathmandu, Kuala Lumpur, Manila, Melbourne, Seoul, Shanghai, Singapore, Taipei and Tokyo. An advertising association from each country organizes a local competition and selects and funds a winning team of two participants to attend. The workshop, accommodation and ADFEST attendance of participants is funded directly by ADFEST.
Find out more via #ADFEST2019 and #TMRRWTDAY on Facebook, Twitter, Instagram and LinkedIn (linkedin.com/company/adfest-