Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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People: Wavemaker Thailand appoints Senior Management Team
BANGKOK, THAILAND — Wavemaker has appointed Jutarat Eartrakulpaiboon and Christopher Orcutt to the roles of General Manager and Head of…
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People: Nicole Bence appointed Chair of IAB Australia Board
SYNDEY, AUSTRALIA — Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB…
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Insight: Lotame unveils study revealing nearly 60% of marketers believe multiple interoperable identity solutions is the future
SINGAPORE – Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable…
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Brand & Business: Emirates SkyCargo to work with UNICEF for COVID-19 vaccine distribution
SINGAPORE — Emirates SkyCargo has signed an agreement with UNICEF to prioritise the transport of COVID-19 vaccines, essential medicines, medical…
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Brand & Business: Telekom Malaysia Berhad partners with MoEngage to drive digital-first customer marketing
SAN FRANCISCO, USA — Telekom Malaysia Berhad (TM) today announced that it has partnered with San Francisco-based, AI-enabled customer engagement…
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Brand & Business: DDB Group Hong Kong doubles down on quality social content with new offering, Motion
HONG KONG – In response to growing client demand for higher quality social content, DDB Group Hong Kong has launched…
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People: Rakuten Viber empowers women in tech with its appointment of Lana Macapagal as PR Lead for APAC
MANILA, PHILIPPINES — It’s no secret that women in the tech world are severely underrepresented. According to International Data Corporation…
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Intelligence: Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms, WARC Global Advertising Trends
LONDON, UK – Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus…
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New Business: Wunderman Thompson India bags the integrated creative mandate for Tata Power
MUMBAI, INDIA – Following a multi-agency pitch, Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and…
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Brand & Business: BBH Singapore and Black Sheep Design to develop launch campaign for Southeast Asia’s first integrated leadership learning hub – Catapult
SINGAPORE – BBH Singapore and Black Sheep Design have been appointed the launch partners for Southeast Asia’s first integrated leadership…
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Awards: Dentsu Inc. named Agency of the Year and Digital Agency of the Year at ADFEST 2020
JAPAN — Dentsu Inc. was awarded Agency of the Year for the eighth time with 31 Lotus Awards at ADFEST…
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Awards: Schedule revised for 2021 Asia-Pacific Stevie® Awards due to ongoing pandemic
FAIRFAX, VA —The Stevie® Awards, organizer of the world’s premier business awards programs, announced that they have revised the schedule for…
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Travel: HKTB to Boost the City’s Recovery through New “Hong Kong Super Fans” Global Engagement Programme with Hundreds of Participants from 20 Key Markets
HONG KONG — The Hong Kong Tourism Board (HKTB) recently announced its first global fan-engagement programme, “Hong Kong Super Fans”,…
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