Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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BBC Advertising creates ‘City of Inspiration’, a branded content series for HKSAR in partnership with Brand Hong Kong
HONG KONG – BBC Advertising has launched an inaugural partnership with Brand Hong Kong, running a digital branded content series…
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CtrlShift Reorganises Around New Software-as-a-Service Offering – The Hub
Singapore – CtrlShift, an audience solutions company, has reorganised the business into three units – The Hub, The Studio and…
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WARC Media Awards 2017 – Effective Channel Integration jury named
WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Channel Integration category…
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CHI&Partners brings in lean mean fighting machine founder Dave Bedwood as creative partner
CHI&Partners has hired Dave Bedwood, creative founder of Lean Mean Fighting Machine, as a creative partner – bringing him on…
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Rodin at The Met, opening September 16, will honor centennial of the artist’s death and celebrate museum’s historic collection of his work
NEW YORK CITY – On the centenary of the death of Auguste Rodin (1840–1917), The Metropolitan Museum of Art will…
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Grey Group Singapore strengthens GSK leadership team with Maurice Wee and Devika Johri
SINGAPORE – Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They…
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Joseph George (Joe) to move on from Mullenlowe Lintas Group
NEW YORK/MUMBAI — Joseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South…
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(Guest) Beyond advertising: Designing value at all touchpoints
Words by Daniel Hagmeijer Last week, I was having dinner with my friend Aldo. Aldo is normally a calm, reserved…
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AD STARS 2017 announces judges by country
BUSAN – AD STARS will welcome over 30 judges representing 20 countries, who will fly to Busan, South Korea in…
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Berlin Fashion Film Festival 2017: Exciting talks, impressive films & a brilliant conclusion
BERLIN – The Berlin Fashion Film Festival 2017 was a complete success. Exciting talks, thrilling films and a brilliant sound…
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AD STARS announces this year’s finalists; TBWASantiago Mangada Puno, McCann PH, Publicis Jimenez Basic, BBDO Guerrero with over 10 finalists each
BUSAN – AD STARS has unveiled this year’s finalists selected from a total of 21,530 entries – up from 18,063…
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comScore announces expanded Multi-Platform and mobile measurement in Malaysia with introduction of mobile consumer panel data
KUALA LUMPUR – comScore has announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile…
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WARC Media Awards 2017 – Effective Use of Tech jury named
LONDON – WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use…
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