Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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MAISON&OBJET reinvents itself for a new era
SINGAPORE – MAISON&OBJET, the trendsetting salon for the international design community, continues its 20-year celebrations with its upcoming September edition…
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adidas celebrates China’s #OriginalSuperstar#
SHANGHAI – adidas Originals just released #OriginalSuperstar#, a campaign that aims to encourage and empower people to create without the…
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Socialyse wins social media duties of Pernod Ricard
SINGAPORE – Pernod Ricard, France’s largest distilled beverages producer, has appointed Havas’ social media arm, Socialyse, as its new social…
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Marcello Serpa and Jose Luiz Madeira exits Almap BBDO after 22 years
BRAZIL – The legendary duo of Marcello Serpa and Jose Luiz Madeira are retiring from Almap BBDO after leading one of…
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Liberum13’s Patrick Tom on judging at the AdStars: “PSA was the toughest”
MANILA – Well it’s all over for AdStars for another year. Two “Grand Prix of the Year” awards were handed out – the…
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Pharakh Agro appoints Grey Group India for its creative duties
MUMBAI – After showing an understanding of the company’s vision, Grey Group India has won the creative duties of Parakh…
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McDonald’s refuses to bear McWhopper love child with Burger King
DIGITAL – If Burger King’s (BK) Whopper asked McDonald’s (MCD) Big Mac’s hand in marriage, wouldn’t we all want to…
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Spikes Asia Names Unilever as Advertiser of the Year
SINGAPORE – The Spikes Asia Festival of Creativity has announced that Unilever has been named the 2015 Advertiser of the…
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Russia’s biggest Ad Festival Red Apple calls for entries
MOSCOW – The biggest international advertising festival in Russia, Red Apple that is taking place on December 10-11, is now…
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AQUA and Y&R Indonesia calls for ndonesians to be ‘just like water’
JAKARTA – After being named Indonesia’s Most Meaningful Brand and one of Indonesia’s Most Valuable Brands by BrandZ 2015, Danone’s…
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CLEAR puts confident Malay women on spotlight in film by Lowe Malaysia
KUALA LUMPUR – In Malaysia, dramas are the most highly rated shows on local TV especially among the young Malay…
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Vistaprint promises no more ‘Chal ta hai’ in new campaign by Orchard Advertising
MUMBAI – Two-year-old printing company, Vistaprint, aims to stand out from its industry competitors in the market by moving away…
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RECMA ranks OMD as top media agency in Hong Kong
Launched in 1991, RECMA ranks media agencies on 4 criteria, summarized by a number of points that include overall activity…
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