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MAISON&OBJET reinvents itself for a new era

SINGAPORE – MAISON&OBJET, the trendsetting salon for the international design community, continues its 20-year celebrations with its upcoming September edition in Paris. With a truly global presence that now spans Europe, Asia, and the Americas, MAISON&OBJET PARIS is evolving in the way it presents its offerings. It will also continue to strengthen its position as an international platform that connects designers, luxury brands and artisans with key industry players. Meanwhile, MAISON&OBJET ASIA has redefined itself as it enters its third year, placing itself as a hub in Asia-Pacific where property developers, hoteliers, restaurateurs, interior designers, and architects can network and gain deeper insight into the latest trends and market development in the design industry.

The Evolution of MAISON&OBJET PARIS

MAISON&OBJET’s experience in working closely with the design community over the past two decades has meant that it is well situated to reflect the high-end lifestyle market and foresee trends within the industry. MAISON&OBJET is curated from the visitors’ point of view, in the coming September edition, we will see a relocation of 2000 brands (out of 3000 brands in total) over three different sections: MAISON (Halls 1-4, 5B), OBJET (Halls 5A, 6), and TRENDS (Halls 7, 8). MAISON consists entirely of interior decoration brands, featuring beautiful furniture, lighting and fabrics, all of which range from a wide variety of genres including Eclectic, Cozy, Elegant and Actuel. Meanwhile, OBJET presents a cherry-picked selection of home accessories, ranging from home fragrance, kitchen utensils and smart gadgets to fashion and kids accessories.

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The TRENDS section (Halls 7-8), a new focal point for the salon, will feature the most luxurious and creative trends in interior design and decoration. SCÈNES D’INTERIEUR GALLERY and NOW! DESIGN A VIVRE in Hall 7 bring together not just the most prestigious brands, but also the most leading edge in their approach to design. These two sections will also feature a spectrum of avant-garde international brands such as Vitra, Seletti, Norman Copenhagen as well as exclusive Asian brands like Shanghai Tang (Hong Kong), X+Q Art (China) and the Arita 400 project and teamLAB (Japan).

Within Hall 7, MAISON&OBJET PARIS will also be unveiling its new Inspirations Forum, a space dedicated to bringing the salon’s theme to life. Each season, the MAISON&OBJET Observatory defines a theme derived from their analysis of trends in consumption and emerging lifestyles. The theme is then explored within its annual Inspirations Book and within the salon itself. This year’s theme of Precious came forth as a metaphor for the rare and unique – a need to avoid the conventional by heralding the return of well-crafted decorative arts and the fashion of excess. The Inspirations Forum, as curated by Observatory member Elizabeth Leriche, will provide visitors with a more intensive and extensive expression of the theme.

The third section is located within Hall 8 and will change between September and January. September’s salon will see the aptly named MAISON&OBJET | PROJETS |, offering technical and architectural solutions as well as cutting-edge expertise for designers, architects, property developers and consultants in producing revolutionary projects. Come January, it will make way for the latest ranges in home collection from premier brands such as Fendi Casa, Roberto Cavali, St Louis, Ralph Lauren and Lingne Roset.

Redefining MAISON&OBJET ASIA

With its first two editions, MAISON&OBJET ASIA has seen a trend in its visitor profile that reflects Asia’s rapidly growing property development, real estate, and hospitality industries. 50 percent of the visitors to the 2015 salon were from these sectors, resulting in a visitor profile that is markedly different from that of MAISON&OBJET PARIS. Among some of the more prominent visitors include property developers South Beach Consortium (Singapore), Sansiri (Thailand), JUT Living Development (Taiwan) and Wing Tai Properties (Hong Kong); hoteliers COMO Hotels and Resorts (Singapore), Oberoi (India), and The Peninsular Hotels (Hong Kong); designers DP Architects (Singapore), Junglim Architecture (Korea), and LRF Designers (Hong Kong); and retailers Takashimaya (Singapore), The Mall Group (Thailand), and PT.PANEN LESTARI INTERNUSA (Indonesia). With this in mind, the 2016 salon will see a greater focus on providing a more targeted showcase for property developers, hoteliers, restaurateurs, interior designers, and architects.

To reinforce this new positioning, MAISON&OBJET’s International Development Director Frederic Bougeard and Director, Asia-Pacific Regina Chan have travelled to several key markets within the Asia-Pacific region in the last couple of months to meet with the salon’s extensive network of industry contacts. With initial stops in Tokyo, Shanghai, Beijing, Melbourne, and Sydney, the networking sessions will continue into the rest of the year with Taipei, Manila, Bangkok, and Hong Kong, before concluding in Singapore, the home of MAISON&OBJET ASIA.

Through all of these new offerings, MAISON&OBJET is poised to continue its role as a leading industry platform into the next 20 years and beyond. Organised by SAFI, the latest edition of MAISON&OBJET PARIS will run from 4 to 8 September 2015 at the Paris Nord Villepinte exhibition centre while MAISON&OBJET ASIA will run from 8 to 11 March 2016 at the Marina Bay Sands Expo and Convention Centre in Singapore.

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