Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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WTF?!?? and other reactions to Nationwide’s Super Bowl ad
GLOBAL – Amid all the heartwarming ads featuring puppy-horse friendships and dads playing with their kids at this year’s Super…
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Watch and cry: Nissan’s Super Bowl 2015 ad by TBWAChiatDay
NASHVILLE – In the world of automotive advertising, Super Bowl Sunday is the one day of the year where pretty…
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The Gunn Report 2014 revealed, ‘Sound of Honda,’ Forsman & Bodenfors take top spots
LONDON – The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the…
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SK-II empowers women to #ChangeDestiny
SINGAPORE – SK-II unveiled a new brand philosophy #ChangeDestiny with the launch of its biggest empowerment campaign to date. Developed…
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Acclaimed director Andrew Lang joins The Sweet Shop
The Sweet Shop announced the signing of Andrew Lang to its roster of directors. With a background in documentary filmmaking,…
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Introducing Mirum: A modern global company
NEW YORK – J. Walter Thompson Company announced the launch of Mirum, a new global company uniting 11 digital agencies…
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Electrolux boosts brand with new visual identity
STOCKHOLM – Electrolux introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive…
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Newcastle share Super Bowl ad with ‘Band of Brands’ in spot by Droga5
GLOBAL – Notorious for being the biggest television event in the United States, and consequently the most expensive advertising event,…
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BETC Paris presents new film to celebrate the CANAL+ Original Creations
PARIS – With “Unicorns” BETC presents a classic CANAL+ ad; it’s funny, dramatic and epic, with top notch production and…
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Mark Read succeeds Daniel Morel as Wunderman global CEO
NEW YORK – Wunderman has announced that Mark Read, CEO of WPP Digital, is to succeed Daniel Morel as Global…
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Warc: global adspend growth forecast to slow
GLOBAL – The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that growth in global advertising expenditure…
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TBWAShanghai launches 2015 Chinese New Year campaign ‘You Are My CNY’for McDonald’s China
SHANGHAI – TBWA\Shanghai has launched a 2015 Chinese New Year campaign for McDonald’s to rediscover the true meaning of Chinese…
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Watch and cry: JWT Vietnam’s ‘When Parents Tell Lies’ campaign for Abbott
HO CHI MINH CITY — In the latest tearjerker ad to hit the internet, JWT Vietnam reveals the secret sacrifices…
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