Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Cheil: Korean adspend expects 3.8 percent growth in 2014
KOREA – Cheil Worldwide revealed that Korean adspend is expected to grow by 3.8 percent in 2014, the increase advanced…
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Le Coq Sportif reinvents itself with new brand campaign by Peoplewelike
PARIS – Paris-based creative agency Peoplewelike recently launched ‘Smile, c’est du Sport’ (‘Smile, it’s Sport’), the first pan- European campaign…
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Engaging millennials: Leading brands address key challenges
SINGAPORE – Digitally-savvy. Empowered. Trend-setter. These are unique characteristics of today’s young netizens aged 18-35. Look around you. Seated…
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Gain insights from Dropbox, Evernote, Facebook, Google, LinkedIn this April in Singapore
SINGAPORE – The digital and mobile landscape in Asia is evolving on a day-to-day basis, and at such a rapid…
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DDB and BMW launch baby cot for April Fools’ Day
NEW ZEALAND – In the true spirit of April Fools’ Day, BMW New Zealand announced the launch of its newest…
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Mindshare Singapore launches content marketing business unit
SINGAPORE – Mindshare Singapore has launched a new full service media unit called Discovery. As the frequency of branded content…
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Chris DeCristo joins Timber
LOS ANGELES – Emmy-nominated flame artist Chris DeCristo has joined Los Angeles-based digital production and design company Timber as Lead…
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Creative Artists Agency Marketing Los Angeles is Agency of the Year at A-List Hollywood Awards
CALIFORNIA – The A-List Hollywood Awards, the first creative advertising competition of its kind in Hollywood, honoring creative excellence and…
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Bite hires integrated marketing expert Fiona Stewart
SYDNEY – Bite has been tasked with launching the Australian social communities for Brother International, following the success in developing…
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Saatchi & Saatchi Thailand’s ‘Goodbye My Agency’ helps clients fire every agency in the world
THAILAND – ‘The Advertising Book’ is a complete annual of all advertisers, agencies and marketing service companies in Thailand. It’s…
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AWARE receives Avon Global Communications Award
SINGAPORE – The Association of Women for Action and Research (AWARE), Singapore has been named the recipient of the Global…
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Brazil day comes to Cannes Lions
The Cannes Lions International Festival of Creativity is delighted to announce that this year’s Festival will incorporate a programme dedicated…
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Grey DPI appoints Lynn Yap
SINGAPORE – Grey Group in a move to expand the network’s offerings has hired Lynn Yap Yen Lin as General…
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