Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Campaign Spotlight: Pizza Hut and KFC launch Co-op Pizza and Mobile Game in Hong Kong
HONG KONG – Pizza Hut is always pushing the boundaries of food innovation – today launching the ‘Pizza Hut x…
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New Business: Kimberly-Clark Australia appoints R/GA Australia as Growth Partner to Kleenex and Viva brands
AUSTRALIA – Kimberly-Clark Australia, a leader in personal care, has appointed R/GA Australia to its Kleenex and VIVA brands. With…
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New Business: Chimp&z Inc bags digital mandate for Portronics
MUMBAI, INDIA – Portronics, a pioneer in portable & innovative gadgets awarded its social media mandate to Chimp&z Inc. As per…
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Campaign Spotlight: Iconic Russian musician Dmitry Malikov stars in world first ‘Laundry Records’ project supported by Miele
MOSCOW, RUSSIA – Miele and Serviceplan Russia teamed up with famous Russian singer Dmitry Malikov on an unusual initiative to…
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Campaign Spotlight: ASDA offers the ‘Christmas we all need at the prices we all want’ in its Christmas 2020 ad
LONDON, UNITED KINGDOM – ASDA is among the first major retailers to launch its Christmas ad this year which is…
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New Business: Heineken announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu
AMSTERDAM, NETHERLANDS– HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model…
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Campaign Spotlight: POPKAST with Garima talks about #PeriodHorrors this halloween with THE PINK BOX INDIA #PinkIsTheNewBlack
INDIA – After a successful run with creative campaigns in the last quarter Popkast With Garima is back yet another…
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New Business: LONDON Advertising appointed by ROXi in drive to reach 500m customers by 2023
LONDON, UK – LONDON Advertising has been appointed by UK music streaming innovator ROXi as its agency of record with…
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Campaign Spotlight: Nando’s serves “unDemocratic Meals” to stunned customers
USA – Nando’s PERi-PERi customers recently were served some of the strangest and least appetizing dishes they could imagine. All…
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New Business: Enabling in-game advertisers in India: Httpool announces a new partnership with Bidstack
MUMBAI, INDIA – Httpool was announced Bidstack‘s official advertising sales partner for India. This platform empowers brands to place advertising…
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Events: Virtuality evolves into online event with French digital platform Teemew
FRANCE – Virtuality, a professional showroom dedicated to virtual and augmented realities (VR/AR), will hold its fourth edition in partnership…
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New Business: Pathfinder 23 Wins the Global Carlsberg Group E-commerce Assignment following Multi-agency Pitch
LONDON, UNITED KINGDOM– Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of…
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Brand & Business: dentsu X India surges to the #1 dominant agency position in RECMA’s latest report
MUMBAI, INDIA – RECMA, the independent research firm that evaluates media agencies, has named dentsu X, the integrated media specialist…
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