Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
Subscribe Today-
Campaign Spotlight: McDonald’s India celebrates ‘National Drive-Thru Day’ with trending Twitter campaign
MUMBAI, INDIA — In a first-of-its kind Twitter campaign to celebrate National Drive Thru Day, McDonald’s India West and South…
Read More » -
Travel: AirAsia’s Why We Fly campaign dedicates flights to frontline workers, OFWs and COVID relief
MANILA, PHILIPPINES — AirAsia, at the core of its being, operates to ensure “Now Everyone Can Fly.” Despite the present…
Read More » -
Insight: Mobile remains the fastest growing channel amid the pandemic
LONDON, UNITED KINGDOM — Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel,…
Read More » -
New Business: Omnicon’s North Star unit to support SAP’s marketing and brand acceleration
NEW YORK, NEW YORK — Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has been…
Read More » -
Travel: AirAsia launches virtual AllStar AVA on Whatsapp
SEPANG, MALAYSIA — AirAsia’s virtual Allstar, AVA, is now on WhatsApp. Chief Customer Happiness Officer Adam Geneave said the move couldn’t be more…
Read More » -
Insight: Microsoft forecasts the evolution of remote work in Asia-Pacific
SINGAPORE — As the COVID-19 pandemic continues to transform our daily lives, Microsoft, with research from TechRepublic Premium, looked into the…
Read More » -
Campaign Spotlight: Perromart’s latest campaign shows the quirky side of pets
E-commerce pet retailer, Perromart, strongly believes in enabling the bond between pets and pet parents. Every parent knows that our cats…
Read More » -
People: Director Tom Gould signs with Sweetshop China, Asia + MENA for global representation
SHANGHAI, CHINA — Global Production company Sweetshop has signed acclaimed Director Tom Gould for international representation. Fascinated by subcultures and the…
Read More » -
Brand & Business: Fractal Ink linked by Isobar launches Virtual Career Hackathon, encouraging design during pandemic
MUMBAI, INDIA – Fractal Ink linked by Isobar, the design specialist from the house of Dentsu Aegis Network (DAN) India,…
Read More » -
Insight: Brand investment in Esports to rise to $844M this year, mobile is now the most popular gaming devices in history
LONDON, UNITED KINGDOM — Global advertising spend on e-sports is expected to rise again this year despite global recession –…
Read More » -
Insight: How to succeed in Singapore’s wellness market, Havas Singapore and Ogury uncover the state of health and wellness
SINGAPORE — Havas Group Singapore and choice-driven advertising technology company Ogury have partnered to uncover the state of health and…
Read More » -
People: Dentsu Aegis Network taps Nishi Kant as the new president for mcgarrybowen India
DELHI, INDIA – mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), has named Nishi Kant…
Read More » -
Campaign Spotlight: BETC Paris festive campaign celebrates Schweppes 150th anniversary
PARIS, FRANCE — In 1870, a drink was born that became the iconic Schweppes Indian Tonic. Often imitated, copied or…
Read More »