People: Director Tom Gould signs with Sweetshop China, Asia + MENA for global representation


SHANGHAI, CHINA — Global Production company Sweetshop has signed acclaimed Director Tom Gould for international representation. 

Fascinated by subcultures and the environment around him, Tom has tapped into a world that exists at a local level, but one which resonates globally.

Tom connects with real people and authentic stories, seamlessly blending the cinematic and emotive in all his work, while aiming to propel compassion in his audience. 

His films and photography have been screened and exhibited globally in MoMA, the Institute of Contemporary Arts and the British Film Institute, while shooting campaigns for brands such as NBA, Ralph Lauren, Reebok and MTV. Tom is also a co-creator of the Viceland TV show F*ck that’s Delicious with Action Bronson.


Laura Geagea, Managing of Sweetshop China, Asia + MENA said, “I was immediately taken by Tom’s blend of highly considered camera perspective, disguised as friend amongst friends married to the authenticity of his characters and stories.”

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Tom added, “Since being a young filmmaker I have watched the success of Sweetshop over the years – so I am now honored to join the team and excited to partner with a truly global company.”

Watch Tom’s work here.

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