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People: Dentsu Aegis Network appoints Prantik Mazumdar to lead CRM business in Singapore

SINGAPORE — Dentsu Aegis Network Singapore appoints digital marketing maven, Prantik Mazumdar to the new role of managing director of its CRM Group. The appointment is effective July 1, 2020.

In his new role, Prantik will be responsible for leading the CRM business in Singapore to deliver growth across brands through a robust go-to-market strategy. He will work closely with brand leaders under the CRM lines of business to define market opportunities and deliver value to local, regional, as well as global clients in Singapore. Concurrently, he will continue in his role as Managing Partner of Happy Marketer, a Merkle Company (“Happy Marketer”). Prantik reports to Zhengda Shen, President, Merkle APAC, and Prakash Kamdar, CEO, Dentsu Aegis Network Singapore.

Prantik brings with him 15 years of experience in implementing idea and data-driven digital campaigns for marketing, customer service and online-reputation management. He started his career at International Enterprise Singapore (IE) and joined Happy Marketer in 2011 where he has been instrumental in driving the digital marketing agency’s regional growth and in leading its acquisition by Dentsu Aegis Network in 2019.


Prantik has worked with several regional brands across the Asia Pacific to build and implement successful data-driven digital strategies that are aligned with business objectives. He has also consulted clients across multiple industries including Heineken, Royal Brunei Airlines, The Coffee Bean & Tea Leaf, Income, INSEAD, the National University of Singapore, Nanyang Business School, and Singapore Press Holdings.

On the appointment, Zhengda Shen, president, Merkle APAC, said, “CRM is critical pillar of our business that leads our strategy and tech implementation, as well as customer and digital transformation across AdTech, MarTech, CRM and loyalty platforms for clients, supported by strong data and analytics. With his strength of experience across all these areas, Prantik’s acute focus on data-driven and customer experience enablement as well as a collaborative leadership culture will be the key differentiator in taking our CRM success to new heights.”

Prakash Kamdar, CEO at Dentsu Aegis Network Singapore, also commented, “Prantik is a dynamic leader in digital brand management. His in-depth experience in delivering powerful tech enabled data-driven marketing, and clear sight of a transformational CRM roadmap makes him the ideal person to shape the business growth strategy for our CRM business. I have no doubt that he will work successfully with our brands leaders in Singapore to deliver incremental growth opportunities for one of our fastest growing lines of business, and for our Singapore business to flourish as one.”

Prantik Mazumdar, managing director, CRM Group, DAN Singapore, shared, “It has always been my passion to shape, manage and build winning strategies. As the digital landscape rapidly transforms in Singapore and across Asia, the opportunity to implement such winning strategies to accelerate our Singapore CRM business is very exciting to me. I am also incredibly privileged to be working alongside a strong suite of brand leaders within our CRM pillar. Their commitment to charting new growth and agile approach in creating successful client stories inspire me to take on this role.”

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