TO THE PUBLIC THAT WE SERVE
Certain billboard advertisements have recently elicited mixed reactions from the community.
The Ad Standards Council (ASC), the advertising industry body in charge of screening and regulating advertising content, is sensitive to the sentiments of the public which it takes seriously as a challenge to its practice of self-regulation. The ASC believes that the purpose of responsible self-regulation is to serve public interest.
The ASC has a continuing process of reviewing its general advertising standards to stay in tune with contemporary standards. The recent incident on billboards compels it to immediately address issues and concerns pertaining to advertising standards of decency and morals.
Clearly, what are considered as contemporary standards of decency and morals continue to change. The manner advertisers convey their messages and the advent of new technologies, including social media, have changed the advertising landscape including the ability of the public to communicate their sentiments.
Accountable to the public and responsive to their sentiments, the Ad Standards Council Board of Directors has, on July 15, 2011, resolved to adopt stricter standards, guidelines and procedures in the exercise of self-restraint and self-regulation. These standards, guidelines and procedures have been disseminated to our stakeholders for immediate implementation.
We continue to be responsive to the public to whom we are ultimately accountable to.
THE BOARD OF DIRECTORS
AD STANDARDS COUNCIL
(For comments visit us at www.asc.com.ph)
