PHILIPPINES, AUGUST 6 – Regional digital group Upfront Media has appointed a former Coca-Cola marketer as its managing director for the Philippines, charging him with driving growth and ensuring coordination with the Upfront Media Group’s Singapore and Malaysian operations.
Fred Tshidimba started his career in Belgium-Luxembourg as brand manager for Coca-Cola, Sprite, and Coke Light before relocating to Asia in 2010. He has worked on accounts such as L’Oreal Paris, Maybelline, Garnier, and KLM NetBooster Asia in Manila.
Tshidimba takes over from Samir Ahmed, who left last last month to head Komli Media’s local operations.
He will report to Thorsten Nolte, founder and director of Upfront Media in Singapore.
“I am really excited to join UM. It’s a blooming tech and creative agency with fantastic growth in Asia. I am looking forward to adding to this growth by expanding our already strong position in the Philippine market, Tshidimba said.
