Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Havas reports strong organic growth for the third quarter of 2025 and sharpens its full-year 2025 guidance upwards
PARIS, FRANCE – Yannick Bolloré, CEO and Chairman of Havas, said: “Havas delivered a strong third quarter, achieving +3.8% organic…
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AnyMind Group adds Avatar Bank feature to AnyLive to accelerate live streaming for brands
SINGAPORE – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of…
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Reach, Trust, ROI: Google VP Sapna Chadha Reveals YouTube’s Winning Formula in Southeast Asia
MANILA, PHILIPPINES – YouTube just concluded its YouTube Works Awards Southeast Asia right here in Manila, and it is bigger…
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Dentsu’s 2025 Wellness Survey reveals generational shifts in Japan’s health consciousness
TOKYO, JAPAN — Dentsu Inc. announced the results of its 19th Wellness Survey of 10,000 People, targeting men and women living in…
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Strategy at a crossroads: WARC’s global study reveals discipline under pressure
GLOBAL – Strategy is at a crossroads, according to 80% of strategists worldwide, and all too often is treated as…
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Havas Red APAC’s Steve Fontanot presents groundbreaking CEO Visibility Research
SINGAPORE – Havas Red has released its latest global white paper, “In Plain Sight: The New Reality of CEO Visibility…
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Jakarta Summit spotlights AI as PR’s double-edged sword
JAKARTA, INDONESIA – Artificial Intelligence (AI) presents a “double-edged sword” for the communication industry, and professionals who fail to master…
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Realize boosts advertiser performance, exceeding goals by 30%
SINGAPORE – Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced continued adoption for…
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Human-centric influencer marketing pays off for Saku Agency
LONDON, UK – Anda Vlasaku’s owner-led agency Saku addresses changing needs in influencer marketing through a winning formula of establishing…
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AI powered shoppers redefine retail expectations, VML study finds
SINGAPORE — VML has released its ninth annual Future Shopper report, a sweeping global study that underscores a widening gap between consumer expectations…
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Gain Theory recognized in IAB Australia’s 2025 Market Mix Modelling Landscape Report
SYDNEY, AUSTRALIA – Gain Theory, the global marketing effectiveness and foresight consultancy, has been recognized as a featured vendor in the…
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Human Ingenuity Meets AI: Dentsu Creative’s 2025 CMO Report
WORLDWIDE – Dentsu Creative has released its 2025 Global CMO Report, Agents of Reinvention: Marketing at the Intersection of AI and…
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Luxury with a Local Accent: How Southeast Asia is reclaiming luxury
SOUTHEAST ASIA – Luxury in Southeast Asia is changing. Once defined by European prestige, it is now being reshaped by…
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