Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Design Army’s Pum Lefebure on the power of culture, curiosity, and why ‘good design moves business’
LONDON, UK – In the vast world of creativity and advertising, design has always been a crucial vehicle to transport…
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D&AD President Kwame Taylor-Hayford on the evolving definition of creative leadership: ‘Embrace disruption and be fearless’
LONDON, UK – Art, culture, and activism have long been powerful forces that shape communities and societies. They challenge norms,…
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The serious business of play: Emma Perkins spills LEGO’s secret sauce to success
LONDON, UK – LEGO is one of the world’s biggest toy brands and it’s got some big numbers to go…
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DoubleVerify releases global insights report on the state of streaming in 2025
MANILA, PHILIPPINES — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released…
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What it takes to win at the APAC Stevie Awards, according to 6 Jury Heads
SEOUL, SOUTH KOREA – Behind every achievement recognized at the 2025 Asia-Pacific Stevie Awards is a meticulous process of documentation,…
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What makes good nutrition labels? A recap of the Think Tank for Effective Front-of-Pack Labels with Mondelēz International
MANILA, PHILIPPINES – To get that energy boost, people need to consume food daily. While some prefer preparing something instant…
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Nurturing the next generation: How Dara Lynch and D&AD are shaping tomorrow’s creatives
LONDON, UK – After nearly two decades in the industry, Dara Lynch is no stranger to the creative world. Having…
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Fandom is the future: Snack Drawer’s new report declares the fan takeover of culture and commerce
MELBOURNE, AUSTRALIA – Fandom is now front and centre in culture, and brands ignoring it do so at their peril…
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Turning chaos into creativity: MullenLowe Singapore’s Daniel Kee embraces the unexpected at CreativeFest 2025
MANILA, PHILIPPINES – When people set out to create something, they often seek a calm and controlled environment, hoping for…
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Big ideas, small budgets: TBWA\APAC CCO Peter Khoury shares how he hacks the system for creative wins at CreativeFest 2025
MANILA, PHILIPPINES – Creativity knows no boundaries, as proven by Peter Khoury, Chief Creative Officer of TBWA\APAC, who has executed…
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Octopus&Whale CEO Joey David-Tiempo takes the controller as D&AD 2025 Gaming & Virtual Worlds jury president
LONDON, UK – The D&AD Awards, recognized worldwide as the ultimate benchmark for creative excellence, continues to inspire and shape…
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‘There is courage in being different’: Jayme HQ Founder Merlee Jayme on embracing neurodiversity at CreativeFest 2025
MANILA, PHILIPPINES – In a world where creative ideas risk blending into a sea of sameness, standing out has never…
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