Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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LIONS releases annual State of Creativity
LONDON, UK — LIONS has today released its annual “State of Creativity.” The seminal piece of research — and the biggest study of its kind — is an insight-led…
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Spikes Asia’s on-ground return sparks talks about AI, culture, and tech’s role in creativity
SINGAPORE — As the most prestigious and oldest festival of creativity in the region, Spikes Asia was the place to…
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Creative leaders weigh in on Adfest 2024 stage: How is AI really affecting the industry?
PATTAYA, THAILAND — Is artificial intelligence friend or foe? This has been a topic of discussion (and concern) for a…
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The most awarded campaigns and companies for media, according to WARC Creative’s Media 100 report
LONDON, UK — “The WARC Media 100,” the ultimate independent global benchmark of the world’s most awarded campaigns and companies…
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Philippines’ Young Spikes representatives from Leo Burnett share their experience at Spikes Asia 2024
SINGAPORE — Young creatives from all over Asia Pacific recently flew in to Singapore for this year’s edition of Spikes…
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Gaming, Music, and Entertainment Jury President Joey David-Tiempo on setting excellence in inaugural Gaming Spikes
SINGAPORE — This year’s Spikes Asia Festival of Creativity introduces Gaming as one of its categories and at its helm is…
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Spikes Asia Jury President Tay Guan Hin on the edge of print, the magic of audio, and his work at Spikes Asia Academy
SINGAPORE — The second day of the much-anticipated Spikes Asia awards is underway. We’ve seen ingenious works from APAC participants…
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What advertisers need to know about winning at Cannes Lions: brand building, creative excellence, and rising to global standards
MANILA, PHILIPPINES — For advertisers all around the world, winning a Cannes Lions metal is the highest level of recognition…
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Ocean Outdoor Group CEO Tim Bleakley emphasizes measurement importance at World Out of Home Organization Forum
Tim Bleakley LONDON, UK — Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home…
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Spikes Asia 2024: Ng Tian It on the growing creativity in Audio, and the need for more in Print
Ng Tian It SINGAPORE — There’s a strong contrast between the Radio & Audio and Print & Publishing categories at…
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Spikes Asia Film Jury President Tony Bradbourne on film as a medium, storytelling, and humor
Tony Bradbourne SINGAPORE – “If you don’t have budget, you have to have bravery,” says Spikes Asia Film Jury President and…
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WARC Creative releases this year’s Rankings with the world’s most awarded works and creative companies
LONDON, UK — The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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Social media statistics in Singapore you should know
SINGAPORE — According to Global Finance, Singapore is the 11th most technologically advanced country in the world. With blistering connection…
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