Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Uniquecorn Strategies and The Fourth Wall study reveals pessimistic funding outlook for Philippine startup founders in 2024
MANILA, PHILIPPINES — A study conducted by Philippine-based startup-focused communications firm Uniquecorn Strategies and market research firm The Fourth Wall…
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WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
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Xtend says AI will revolutionize mobile advertising in 2024
SINGAPORE — In 2023, Artificial Intelligence (AI) revolutionized mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining…
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Pepperfry shares trends and insights from the home goods category with the ‘2023 Home Beat Report’
MUMBAI, INDIA — Pepperfry, the leading ecommerce platform for Furniture and Home Goods, has unveiled a compelling narrative in its…
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Filipinos increase adoption of online-to-offline dining solutions, says Grab 2023 report
MANILA, PHILIPPINES — Grab recently published the Southeast Asia (SEA) Food and Grocery Trends 2023 report, identifying trends and shifts…
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Accenture’s 17th annual Life Trends report reveals global shift in life goals and planning
MANILA, PHILIPPINES — Half of people globally are significantly altering their life goals, prioritizing job stability and retirement more than…
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Brand characters prove to be more effective than celebrities in Super Bowl ads, according to System1 report
LOS ANGELES, USA — Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1…
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Navigating the dynamics and continual evolution of AI
SINGAPORE — The potential benefits of artificial intelligence (AI) in marketing are vast, significantly enhancing efficiency and productivity. Serving as…
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Globe Group’s Cascadeo urges businesses to embrace generative AI in 2024
MANILA, PHILIPPINES — The coming year will see a generative AI wave, a period of greater AI use across many industries,…
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P&G Brand Country Director for Personal Care and Cleansing Justine Nuque goes back to the basics of meaningful marketing
MANILA, PHILIPPINES — Much can be said about the intricacies of marketing products specifically designed for personal care; after all,…
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ASWARA panel emphasizes responsible filmmaking in evolving Malaysian cinema
KUALA LUMPUR, MALAYSIA — Creative freedom within the Malaysian film industry is evolving, pushing artistic boundaries and engaging audiences in…
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Using food delivery platforms now a way of life for Singaporeans
SINGAPORE — Using food delivery platforms has evolved to become a way of life, according to a recent Censuswide survey…
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Pixelation, motion collage and more trends pop out in Canva’s 2024 design forecast
MANILA, PHILIPPINES — Canva has just released its “2024 Design Trends Report” that outlines what trends are expected to be big next year based…
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