Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Using food delivery platforms now a way of life for Singaporeans
SINGAPORE — Using food delivery platforms has evolved to become a way of life, according to a recent Censuswide survey…
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Pixelation, motion collage and more trends pop out in Canva’s 2024 design forecast
MANILA, PHILIPPINES — Canva has just released its “2024 Design Trends Report” that outlines what trends are expected to be big next year based…
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New research from Omnicom reveals in-game mobile ads cause APAC gamers to ditch gaming
SINGAPORE — In-game mobile ads are making Asia Pacific (APAC) gamers ditch gaming, according to Omnicom Media Group (OMG) APAC’s…
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Introducing Game On: Team Ups with Publicis JimenezBasic’s Carrie Server and an exclusive interview with Blue ‘Cuppy’ Paras
MANILA, PHILIPPINES — Game On captain Rey Tiempo welcomes the new year with a new column and contributor joining the…
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WARC’s year-in-review: Going beyond monoculture marketing in Asia in 2024
LONDON, UK — As the era of monoculture draws to a close, WARC Asia Editor Rica Facundo directs attention towards…
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Foodpanda reveals top orders for 2023, unveils Rewind feature
MANILA, PHILIPPINES — Whether it was a late-night snack, a morning boost, or urgent grocery run, foodpanda was the go-to…
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Twilio reveals 2024 trends report on customer data and engagement for Filipino marketers
MANILA, PHILIPPINES — Twilio, a provider of cloud communications platforms, has released its 2024 trends report with a focus on…
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Marketers posed to move fast and earn trust through human-centric approach for the new year says LinkedIn
MANILA, PHILIPPINES — The year 2024 will be marked by rapid transformations and challenges. To help prepare marketers for this,…
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Five APAC adtech and marketing executives share their predictions for digital marketing and eCommerce in 2024
MANILA, PHILIPPINES – The past year has seen a tremendous amount of change in the digital marketing landscape, as technologies such…
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Here’s what the dating world looks like in 2024 according to Bumble’s annual trends report
MANILA, PHILIPPINES — Bumble, the women-first dating app, released its annual dating trends for 2024. The popular dating app has…
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Google rounds up the Philippines’ top search trends in 2023
MANILA, PHILIPPINES — Google ends the year once again by releasing the Year In Search 2023, its annual compilation of…
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Mobile gaming stats are set to spike during the holidays amidst family stress, says Livewire’s latest report
LONDON, UK — Gaming on the go will be the most popular form of gaming this Christmas, according to new…
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WARC on the social shelf: How Asia Pacific is leading social commerce
LONDON, UK — In this installment of WARC‘s APAC Spotlight series, Rica Facundo, WARC Asia Editor, delves into the burgeoning…
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