Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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BBC World Questions asks Filipinos on the most pressing issues of the day
MANILA, PHILIPPINES — Did you know that a fifth of the world’s trade goes through the South China Sea? That’s…
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Ada Lazaro gives Spikes Asia a sneak peek at how McDonald’s approaches Gen Z and cultural marketing
SINGAPORE — With just one week left until Spikes Asia Festival of Creativity 2024, delegates, creatives, and marketers are posed…
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Visa’s 10th annual Consumer Payment Attitudes Study signals Philippines’ move towards cashless society
MANILA, FRIENDS — The cashless wave continues to gain momentum in the Philippines as consumer habits shift away from cash…
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adoboTalks Podcast: Oscar-winning Filipino animator Ronnie del Carmen on ‘Storytelling without a safety net’
MANILA, PHILIPPINES — Ronnie del Carmen never wanted to work in animation, and now he has two Academy Award nominations…
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Here’s what consumers prioritize in Asia, according to WGSN’s latest report: cultural transformation, value-hacking, and more
SINGAPORE — WGSN, the global authority on trend forecasting, has published its annual flagship Asian report, titled “Asia Shopper Priorities…
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Kawo releases 2024 B2B Social Media Marketing Research Report
SHANGHAI, CHINA — KAWO, the leading social media management platform in China, has launched its 2024 B2B Social Media Marketing…
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4 Filipino creatives share their ‘restart’ hacks for a refreshed and restocked creative mind
MANILA, PHILIPPINES — Whenever we come back from a long break, we all feel the clamor and pressure to start…
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We Are Social and Meltwater analyze social media milestones and digital habits worldwide in new report
OSLO, NORWAY — We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024,…
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Merkle continues Customer Experience Imperatives series with first 2024 installment on the ‘experience economy’
MANILA, PHILIPPINES — Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first installment of its 2024 Customer…
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GoDaddy shares crucial tips for small business growth through online presence
SINGAPORE — Small businesses are embracing digitalization and catering to their customer needs through various online channels. With new technologies…
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Brand New Company’s Emile Tanglao on how IP development empowers creatives and businesses
MANILA, PHILIPPINES — If you were to grab Emile Tanglao’s phone from him and scroll through his watch history, you’d…
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adoboTalks Podcast: Cong. Toff De Venecia on how the policy improvements can catapult Pinoy creatives to the global stage
MANILA, PHILIPPINES — The plight of creative workers is close to Congressman Toff De Venecia – he is a creative…
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DoubleVerify underlines disconnect between marketers’ intent and action in new APAC report
MANILA, PHILIPPINES — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data…
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