Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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UM and Initiative propel IPG Mediabrands to top spot in latest RECMA rankings
MANILA, PHILIPPINES — The latest RECMA qualitative report rates IPG Mediabrands Philippines as the number one ranked media agency group…
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Interbrand’s Best Global Brands 2023 reveals slowdown in brand value growth
NEW YORK, USA — Management consulting company Interbrand has launched its Best Global Brands 2023 ranking, revealing many of the…
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QBO Innovation Hub unveils Philippines’ top 100 startups at Philippine Startup Week 2023
MANILA, PHILIPPINES — QBO Innovation Hub, the Philippines’ first public-private initiative geared towards providing a platform for the startup community…
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SuperScale’s new study reveals 83% of launched mobile games face demise within three years
LONDON, UK — SuperScale, the revenue growth engine for mobile games, has unveiled startling new research about the mortality rate of mobile games development. Based on…
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TDCX on the imperative role of customer experience in the booming Philippine gaming industry
MANILA, PHILIPPINES — With a whopping 95.8% of internet users between the ages of 16 to 64 playing video games…
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E-Conomy SEA reveals findings from latest study, zooming in on digital economy trends in and out of the Philippines
MANILA, PHILIPPINES — This year’s e-Conomy SEA report titled “Reaching new heights: Navigating the path to profitable growth” projects that…
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APAC cities dominate ‘Global Cities Report,’ strengthens foothold as some of the most connected and prominent hubs in the world
SINGAPORE — Asia Pacific (APAC) cities, spearheaded by Tokyo, Beijing, Singapore, Melbourne, and Hong Kong, continue to assert their influence as some of the world’s most connected and prominent urban centers, according to Kearney‘s “2023 Global Cities Report.” The report reveals that APAC maintains…
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Gobi-Core Philippine Fund shares insights for startups from established founders
MANILA, PHILIPPINES — The Philippines-based venture capital firm, Gobi-Core Philippine Fund is proud to announce the launch of its “Philippine…
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Gen Z is the fastest-growing generation of music and podcast listeners, says Spotify’s ‘Culture Next’
MANILA, PHILIPPINES — Spotify’s annual Gen Z trend report, “Culture Next Volume 5,” has unveiled that Gen Z is Spotify’s…
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Mineski VP for Marketing Jamie Paraso unpacks the evolving roles of gamification and immersive brand experiences
MANILA, PHILIPPINES — Mineski Group Regional VP for Marketing Jamie Paraso recently shared insights on gamification and immersive brand experiences at The National…
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Truelogic shares digital marketing trends businesses should keep in mind for their 2024 marketing plans
MANILA, PHILIPPINES — With two months left in 2023, you may have started, (or are planning to start), your 2024…
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R3 and Adobo lead roundtable talk on AI and creativity with marketing minds from top Philippine companies
MANILA, PHILIPPINES — Marketing leaders from Cebu Pacific Air, Cosmetique Asia Corporation, FWD, Globe, GoTyme, and L’oreal sat down for…
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WARC’s marketer toolkit reveals 5 key trends that will shape global marketing strategies in 2024
LONDON, UK – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing,” and community-based sustainability are five key…
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