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Influencers and creators must evolve to thrive, Carlo Ople emphasizes at Digimax: IMMAP Digicon 2023
MANILA, PHILIPPINES — Carlo Ople, Founder and CEO of the Unbox Group of Companies, delivered his talk, “Path Forward: How…
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Meltwater’s Weldon Fung on embracing the cookieless era at Digimax: IMMAP Digicon 2023
MANILA, PHILIPPINES — For years, marketers have been using cookies to gather data from website visitors in order to improve…
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Nas.io’s Jacq Lim shares the key to nurturing online communities
MANILA, PHILIPPINES — One of the key takeaways from DIGIMAX: IMMAP Digicon 2023 was that a good story, together with…
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Shoppertainment Live reveals significant PH live commerce insights in landmark address
MANILA, PHILIPPINES — Far from its humble beginnings in 2018, live commerce is poised for exponential growth in 2024 based…
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Filipinos stream the true ‘Paskong Pinoy’ spirit on Spotify
MANILA, PHILIPPINES – Music is core to Filipinos, playing a massive role in creating memories at any occasion. Spotify, the world’s…
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Digital Primer: Reframing the mindset on investing in SEO, according to Truelogic’s Ibarra Villaseran
MANILA PHILIPPINES — Digital marketing is a constantly evolving playground that brands, despite its complexity and unpredictable transformations, have no…
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What is the next creative renaissance like? IMMAP Digicon 2023 speakers respond
MANILA, PHILIPPINES — “There is no ‘renaissance’ if there’s no creativity, no technology, and if it doesn’t move people,” said…
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Vanessa Goh dissects how humans’ intimate connection to audio makes Spotify a crucial platform for advertising
MANILA, PHILIPPINES — Spotify has redefined the world of music, shaping both the industry as the world knows it today and the…
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Award-winning storyteller Matthew Luhn shares the secret to great storytelling for businesses
MANILA, PHILIPPINES — In his keynote session at DIGIMAX: IMMAP Digicon 2023, “Storytelling for Business,” award-winning storyteller and author Matthew…
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AirAsia Philippines CFO Ray Berja says success is about giving, not gaining
MANILA, PHILIPPINES — Success goes beyond the material things in life, and lies in the value of giving, not gaining.…
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Initiative Philippines launches new OOH impact study
MANILA, PHILIPPINES — Initiative Philippines, the culturally-driven media agency within IPG Mediabrands, in partnership with its regional Culture, Insights, and Analytics…
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WARC shares insights on ecommerce’s role in the growth of the Beauty and Personal Care industry
LONDON, UK — The $430 billion global beauty market is at the vanguard of innovation in ecommerce. From experimenting with…
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For Filipinos, YouTube has become the new TV, says Google Philippines
MANILA, PHILIPPINES — In 2022, Google and Ipsos did a study that revealed a significant increase in YouTube viewership among…
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