Insight & Intelligence
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Data from Ogilvy reveals that SEA’s B2B sector is missing out on influencer marketing’s potential
SINGAPORE — B2B influence has reached a global tipping point to become one of the fastest-growing marketing priorities, according to…
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WARC forecast Instagram’s global advertising revenue to reach $71bn in 2024
LONDON, UK — Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent…
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Emplifi unveils analysis on the airline industry’s weak points on social media
SINGAPORE — Customer engagement platform Emplifi released a comprehensive analysis of social media activity for global airline brands, focusing on…
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WARC study redefines metrics for success in performance marketing
LONDON, UK — WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of ecommerce advertising optimization and intelligence, has released new research into the…
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Spotify and adobo Magazine’s ‘Press Play on BER’ spotlights insights at pre-Christmas industry mixer
MANILA, PHILIPPINES — With Christmas in the Philippines in full force from September, Spotify Advertising, together with adobo Magazine, welcomed the…
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TBWA Asia’s Halal Wave unpacks the Muslim community’s approach to love and dating in its latest report
KUALA LUMPUR, MALAYSIA — In the digital age, love is just a swipe away. Dating behaviors have also changed post-pandemic,…
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50% of parents in APAC have questioned their decision to have children, says McCann Worldgroup Truth Central
SINGAPORE — The world is experiencing one of the most profound cultural shifts in how, when, who, and even if…
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Advertisers benefit from long lasting relationships with agency, says 4As Malaysia
KUALA LUMPUR, MALAYSIA — When it comes to marketing, advertisers have many options. They can choose to work with a…
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Dentsu Creative releases 2023 Global CMO Report ‘Creativity at a Crossroads’
LONDON, UK — Dentsu Creative’s 2023 Global CMO Report, “Creativity at a Crossroads,” reveals optimism from today’s marketing decision-makers in…
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Truelogic’s podcast reveals encouraging economic landscape in the Philippines for 2023
MANILA, PHILIPPINES — In a recent episode of the Truelogic DX podcast titled The State of the Philippine Economy 2023,…
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What the rise of ‘Boomerang Employees’ means for employers according to Robert Walters’ recent poll
MANILA, PHILIPPINES — Nearly 8 in 10 professionals (78%) in the Philippines have stated that they are open to returning…
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7 out of 10 Filipinos are planning overseas travel, according to GrabAds survey
MANILA, PHILIPPINES — GrabAds, the advertising arm of Southeast Asian (SEA) superapp Grab, has released its latest SEA Travel Insights…
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Network intelligence Ookla shares insights on the industry at this year’s Telecommunications Regulatory Summit
KUALA LUMPUR, MALAYSIA — Last July 16, 2023, network intelligence and connectivity insight Ookla hosted the Telecommunications Regulatory Summit for…
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