MUMBAI, INDIA — Talkwalker, the leading consumer intelligence and deep listening company, and Twitter have released a Birdseye report, focused on the #FinTwit (financial Twitter) community. As a Twitter Official Partner, Talkwalker was able to dive deep into the conversation on Twitter, to provide consumer insights into this audience and the conversations they are having.
As the financial crisis is felt across the world, it’s critical to understand what’s behind those monetary conversations, the audience driving them, and how brands can use these insights to enable their consumer connections.
- While the majority of #FinTwit profiles are focused on cryptocurrency and NFTs, those most active in the conversation are still discussing investment opportunities (42%)
- In India, tech-savvy millennials are helping grow the popularity of crypto, while Southeast Asia is seeing a vibrant Web 3.0 scene
- The growth of crypto and NFT-focused discussions is encouraging the expansion of the community, up by +102% in Asia, +57.3% in Europe, and +19.7% in North America, from August 2021 to August 2022
- The community is broadly forward-thinking, moving away from traditional finance, and looking more towards a decentralized finance model
As an industry-leading consumer intelligence platform, Talkwalker uses proprietary AI technology to derive insights from the community. Their ongoing investment in AI means Talkwalker clients can identify actionable insights faster and more accurately than ever before.
The report helps brands to understand this audience, and quickly take action based on the insights provided, providing a vital resource given the fast-moving nature of the FinTwit community.
“Twitter is a soundboard for the world,” said David Low, Talkwalker CMO. “When it comes to finance, #FinTwit has its finger on the pulse, discussing the major changes of the day as they happen. If there’s a monetary issue bubbling, they will know about it first. By partnering with Twitter on this report, Talkwalker analyzed the audience in-depth to uncover vital insights.”