SYDNEY, AUSTRALIA — On the back of a massive year of growth, award-winning performance agency Alley has appointed Taylor Murray, former head of digital at Amart, to further scale the business as the newly created head of growth.
On the back of Nunn Media’s acquisition of Alley last year, the agency has been steadily increasing its service offerings, with the vision to become the global leader in customer acquisition and retention.
“To successfully acquire and retain customers, brands need a lot of different disciplines beyond just paid media, such as organic media, creative, etc. They all need to work symbiotically together and that’s the power of what we’re offering our clients at Alley,” said Nick Lavidge, CEO of Alley Group. “What attracted us to Taylor was her diverse skillset and client-side experience, marrying all these various disciplines together for success.”
Taylor led e-commerce, digital and direct marketing at Amart after spending more than four years at Super Retail Group overseeing digital for brands including Rebel, Supercheap Auto, and BCF.
She will be a key part in ensuring Alley’s vision becomes a reality, increasing its depth in service offering, as well as ensuring successful outcomes for both new and existing clients.
Taylor added, “Having spent my career to date on the client side, I understand the importance of having all your marketing efforts working cohesively. What attracted me to Alley was its reputation in the market for consistently growing brands with its unique approach to customer acquisition and retention. Looking forward, there are still so many opportunities to grow our clients’ business and I’m looking forward to sharing my knowledge, as well as developing Alley’s new business, reputation, and partnerships.”
With offices in Sydney and Los Angeles, Alley works with some of the most advanced digital brands in the world, including Netgear, Tinder, GoTo Skincare, and EasyShed. Earlier this year Alley was appointed by leading global sporting apparel and equipment brands Wilson and Salomon across Australia and New Zealand.
Alley was recently named B&T Performance Agency of the Year for the second year running.