Media
Built for media agencies, strategists, and operators navigating an increasingly platform-driven landscape. Coverage decodes media planning, investment, and creative media thinking, examining how media platforms, channels, and data shape reach, storytelling, and brand experience.
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Spotify data reveals the scale of BTS’ ARIRANG comeback impact
GLOBAL – Global streaming platform Spotify has unveiled “The BTS Effect,” a data-led snapshot of how BTS’ highly anticipated comeback…
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Garnier Philippines teams up with Dogshow Divas for a wild skincare game show
MANILA, PHILIPPINES – Forget your usual boring beauty tutorials! Garnier Philippines is officially entering its “Main Character” era in the comedy…
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NYMA Talent Management signs creator-educator Bea Chu
MANILA, PHILIPPINES — NYMA Talent Management announces the signing of Bea Chu, a fast-rising creator, creative director, and educator known for…
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ABS-CBN enters India with Amazon MX Player streaming deal
MANILA, PHILIPPINES – ABS-CBN, the Philippines’ leading media and entertainment company, has secured its first syndication agreement in India through…
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How evolving media consumption is rewriting the FMCG playbooks in PH
The Philippine media landscape is no longer TV-dominant. It is fluid, fragmented, and fiercely competitive, and for Fast-Moving Consumer Goods…
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WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief…
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What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask…
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PHD expands regional role with Menarini Asia-Pacific media consolidation
SINGAPORE – Omnicom Media (OM) agency, PHD, has consolidated Menarini Asia-Pacific’s (Menarini) media mandate in the region, following a competitive…
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WARC study finds structural barriers limiting marketing effectiveness across APAC
GLOBAL – The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness,…
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WPP Media introduces Advertising Intelligence Framework for the AI era
GLOBAL — As artificial intelligence reshapes how consumers discover products, make purchase decisions, and interact with brands, marketers face a fundamental…
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Influencer marketing shifts from awareness tool to outcome driver across APAC
SINGAPORE – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in…
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Havas expands CSA network with Ctrl Digital acquisition in Sweden
GLOBAL – Havas is pleased to announce the acquisition of a majority stake in Ctrl Digital, one of Sweden’s leading…
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Weight Watchers appoints Hearts & Science for Western Europe, AUZ, and Canada
LONDON, UK – WW International, Inc., the global leader in science-backed weight management has appointed Omnicom Media agency Hearts &…
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