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DDB and GroupM lead Philippine creative and media agencies in R3 Worldwide August rankings

MANILA, PHILIPPINES — R3 Worldwide has released the top agencies in the Philippines for August 2022.

Creative agencies

DDB ranked first in the creative agency rankings for the accounts Rizal Commercial Banking Corporation (RCBC) Digital Project; followed by Dentsu for Chowking Food Corp, and; Ogilvy for PT Mayora Indah Tbk, Del Monte Philippines Inc. accounts.

Sponsor

McCann Worldgroup placed fourth for the accounts Okada Manila Project, PJS Law Firm Project, Galderma Project, Ezyhaul Project while Publicis Worldwide is at fifth place for winning Nestlé.

Rank
Agency 
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
DDB
Rizal Commercial Banking Corporation (RCBC) Digital Project
3.5
2
Dentsu
Chowking Food Corp
3.1
3
Ogilvy
PT Mayora Indah Tbk, Del Monte Philippines Inc.
1.7
4
McCann Worldgroup
Okada Manila Project, PJS Law Firm Project, Galderma Project, Ezyhaul Project
0.7
5
Publicis Worldwide
Nestle
0.6
6
Leo Burnett
SM Prime Holdings Inc, Philip Morris International
0.4
7
BBDO
FMCG Client
0.3
8
Digitas
Pfizer
0.2

The rest of the agencies that complete the list are Leo Burnett, BBDO, and Digitas.

Media agencies

For the media agencies, GroupM is in the lead for Nestlé brands. OMD follows for winning Reebok and Unilab, while Wavemaker comes in third for Paymaya AOR (Affiliate Marketing), Uniqlo Philippines.

Publicis Media is at fourth place for PepsiCo, and Publicis JimenezBasic at fifth for Monde Nissin.

Rank
Agency 
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
GroupM
Nestle brands
2.0
2
OMD
Reebok, Unilab
1.2
3
Wavemaker
Paymaya AOR (Affiliate Marketing), Uniqlo Philippines
1.2
4
Publicis Media
PepsiCo
1.0
5
Publicis JimenezBasic
Monde Nissin
0.8
6
Performics
Universal Robina Corporation Project
0.7
7
Universal McCann
tourism promotions board philippines – Global Media Project, JS Unitrade – EQ Diapers, Eneos
0.4
8
Carat
Universal Robina Corporation, The Insular Life Assurance
0.6
9
Havas Media
Philippine Airlines (PAL), Philippine National Bank
0.3
10
Starcom
Telecom Client
0.4
11
PHD
Skechers
0.2
12
Spark Foundry
IT Client
0.2
13
Black Pencil Advertising 
Century Pacific Food, Inc.
0.2
14
Initiative 
TALA Project, ESPRIT, Watsons App Project
0.2
15
OMG
Angkas
0.2
16
dentsu X
Villarica
0.1
17
M/SIX 
BBK Electronics
0.1
18
iProspect 
Food Client
0.0
19
Zenith
Pharm Client
0.2
20
Mindshare
Kyndryl Project, Oppo, General Mills, Savencia
0.3

Other agencies that made it into the top 10 are Performics, Universal McCann, Carat, Havas Media, and Starcom.

For more information, visit R3 Worldwide’s website.

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