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Ogilvy and Zenith top R3 Worldwide’s August 2022 rankings for creative and media agencies in APAC

MANILA, PHILIPPINES — R3 Worldwide has released the top creative and media agencies in the Asia-Pacific region for August 2022.

Creative agencies

Ogilvy ranked first for winning the accounts BPJS Jamsostek Indonesia, HK Polytechnic University Hong Kong, Hugel Korea; followed by DDB for the accounts MaoPu China Project, BOC: Brand Campaign Hong Kong Project, and; Wunderman Thompson for Halidrams India, Integrated Health Information Systems Pte. Ltd. India, Msc Pfizer India, The Macallan.

Sponsor

VMLY&R placed fourth for Galderma ABO Thailand Project, Spotify India, Garnier – L’Oreal Vietnam (digital) Vietnam Project, and Havas Worldwide came in fifth for winning ViiV Healthcare Global, BurgerKing India, Stashfin India Project accounts.

Rank
Agency 
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
Ogilvy 
BPJS Jamsostek Indonesia, HK Polytechnic University Hong Kong, Hugel Korea
57.9
2
DDB
MaoPu (Chinese White Wine) China Project, BOC: Brand Campaign Hong Kong Project
41.9
3
Wunderman Thompson
Halidrams India, Integrated Health Information Systems Pte. Ltd. India, Msc Pfizer India, The Macallan
31.0
4
VMLY&R
Galderma ABO Thailand Project, Spotify India, Garnier – L’Oreal Vietnam (digital) Vietnam Project
30.1
5
Havas Worldwide
ViiV Healthcare Global, BurgerKing India, Stashfin India Project
20.8
6
Dentsu
Revo Fitness Australia, Watson’s Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project
20.9
7
BBDO
Brown Forman Asia, Honda Motorcycle Thailand, Kyocera Japan Project
21.7
8
McCann Worldgroup
New South Group China Project, MINISO China Project, PatPat China Project
16.6
9
M&C Saatchi Group
Jimmy Brings Australia Project, AUIB Iraq
16.9
10
Saatchi & Saatchi
Akasa Air India, Siemens Global, Medecins Sans Frontieres Australia
17.4
11
Leo Burnett
PepsiCo brands India, FrieslandCampina Malaysia, LazyPay India
12.3
12
BBH
Roposo India, Moonton Technology Co. Ltd. China Project
10.9
13
R/GA
GM (Luxury Division) China, McDonald’s Australia
7.4
14
Digitas
Crocs Global, Marvel Realtors India, Pfizer
6.6
15
Isobar
PepsiCo, Inc., FWD Group Singapore Project, Taiwan Shiseido
6.1
16
Publicis Worldwide
Ferrero Philippines, Carlsberg Vietnam
5.0
17 
Smith St
Coles Supermarkets Australia
5.0
18
Wondrlab
Eicher Motors (Royal Enfield) India Project, PTC India Limited India Project, United Breweries Limited India Project
4.8
19
Grey Group
Scentre Group Australia, PlanPay Australia, The Field Australia
4.6
20
Mullenlowe Group
The South West Edge Australia
4.0

Other agencies that made it into the top 10 are Dentsu, BBDO, McCann Worldgroup, M&C Saatchi Group, and Saatchi & Saatchi.

Media agencies

Meanwhile, Zenith is in the lead among media agencies for winning the accounts Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project; followed by Wavemaker for Mondelez APAC, Leapmotor China, and; Starcom for Lenovo Group China, GlaxoSmithKline Malaysia.

Mindshare placed fourth for Japan Airlines China, Mondelez Japan, Guangming’s Client China accounts and PHD fifth for Indosat Oreedo Indonesia, Hutchinson (Tri) indonesia, Vitasoy China, Indosat Indonesia, Didi.

Rank
Agency 
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
Zenith
Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project
37.2
2
Wavemaker
Mondelez APAC, Leapmotor China
34.3
3
Starcom
Lenovo Group China, GlaxoSmithKline Malaysia
23.3
4
Mindshare
Japan Airlines China, Mondelez Japan, Guangming’s Client China
62.4
5
PHD
Indosat Oreedo Indonesia, Hutchinson (Tri) indonesia, Vitasoy China, Indosat Indonesia, Didi
19.2
6
Havas Media
Savex Technologies Pvt Ltd – Fire Bolt India, Bundl Technologies Pvt Ltd India
13.1
7
Initiative
R K Marbles India, TALA Philippines Project
12.7
8
OMD
NSW Government Australia, Coles Australia
15.7
9
Performics
TikTok India, Mondelez International India, Lenskart India
8.7
10
Publicis Media
PepsiCo India, SE Asia
10.0
11
MediaCom
Lazada ID, TH, VN, Fortune Pharmacy Hong Kong, Streamline China, Diptypue Hong Kong
10.8
12
Dentsu X
Tata 1MG Technologies Pvt Ltd India, Bosch Limited India
7.6
13
iProspect
Lenovo Indonesia Indonesia, PT Nipsea Paint and Chemicals Indonesia
5.7
14
Dentsu
Revo Fitness Australia, Lenovo Global, Tata 1mg India
5.5
15
Ryvalmedia
CBA New Digital Business – Kit Australia, QMF – Queensland Music Festival Australia, Click Frenzy Australia
3.7
16
Carat
Procter & Gamble Trading (Thailand), Lenovo (KR) Limited Korea
6.7
17
Universal McCann
Wealth Navi Japan, tourism promotions board philippines Project
2.5
18
Resolution Digital
Suncorp Australia, TNA Solutions Australia Project
2.4
19
IPG Team Dynamic
BMW, Mini ANZ AP ZA ME
2.0
20
Atomic 212
Origin Energy Australia, Salesforce (Digital Media & SEO) APAC
2.1

Other agencies that made it into the top 10 are Havas Media, Initiative, OMD, Performics, and Publicis Media.

For more information, visit R3 Worldwide’s website.

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