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HDFC Bank appoints Wondrlab to lead communication solutions for its tech-first services

MUMBAI, INDIA — HDFC Bank has chosen Wondrlab as its creative partner to drive the digital banking story. Wondrlab will be responsible for marketing the current and upcoming digital properties to drive growth in its digital business. The idea is to create momentum in modernizing the way Indians bank.

HDFC Bank’s vision is to change the way India banks with a tectonic shift in its digital offerings by creating journeys that are extremely simple, convenient, and hassle-free. It will soon allow its consumers to seamlessly transact, invest, borrow, and acquire various banking products and avail of banking services digitally.

Ashish Morone, Head, Brand and Marketing Communications said, “At HDFC Bank, we intend to change the way India banks. Our aim is to digitize and simplify the banking experience for all consumers and we’re excited to welcome Wondrlab as our partner in this journey. Their expertise in dynamic creative marketing capabilities and understanding of the digital ecosystem makes them the perfect fit for our future-forward journey.”


Rakesh Hinduja, Co-Founder & Managing Partner of Wondrlab, said, “As a full-funnel martech company, we at Wondrlab are proud of the trust placed in us by India’s largest private sector bank. The HDFC Bank mandate offers us wonderful prospects to create innovative work integrating creativity, data, and technology in the campaigns, going forward.”

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