New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Thoughtful Media Group expands operations to the Philippines, launches creator economy-focused advertising platform
MANILA, PHILIPPINES — Society Pass Incorporated (“SoPa”), Southeast Asia (SEA)’s next-generation, data-driven, loyalty, fintech, and ecommerce ecosystem, announced the official launch of its digital advertising platform, Thoughtful Media Group Inc (TMG), in the Philippine market. With…
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Pru Life UK expands portfolio with ATRAM, sees new local fund manager with partnershi
MANILA, PHILIPPINES — Pru Life UK seals a strategic partnership with the ATRAM Group (ATRAM) as part of the Company’s…
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Tri awards Pantarei with creative mandate for 17th year straight
JAKARTA, INDONESIA — Tri, the telecommunications brand of Indosat Ooredoo Hutchison, has once again appointed Pantarei as its creative agency.…
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Lion & Lion wins new clients and renews global account partnership
KUALA LUMPUR, MALAYSIA — Creative network Lion & Lion, has announced five new major wins on a domestic and regional…
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Jollibee Foods Corporation selects Dentsu as integrated media AOR in the Philippines
MANILA, PHILIPPINES — Dentsu Philippines has been appointed integrated media agency of record for Jollibee Foods Corporation (JFC), the parent…
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Priceline awards media services account to Initiative
MELBOURNE, AUSTRALIA — Priceline Pharmacy has awarded Initiative its media services account following a three-month competitive pitch. The account has…
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Havas Media Network India reinforces partnership with Realme as it retains the brand’s media mandate
GURGRAM, INDIA — Havas Media Network India, the specialized media arm of Havas India, has successfully retained realme‘s integrated media…
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Brand New Company’s Heyu launches Re:negade vtubers
MANILA, PHILIPPINES — Philippine-based entertainment and creative solutions agency Brand New Company has announced its new intellectual property (IP), a…
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Innocean announces Studio abit launch, a joint venture with Imaginus for content production
SEOUL, KOREA — INNOCEAN will establish a joint venture specializing in content and creative production. INNOCEAN is taking this as…
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Social Panga strengthens Delhi operations with new office expansion
MUMBAI, INDIA — Integrated creative and digital marketing agency Social Panga has expanded its Delhi operations and strengthened its team…
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Digichive partners with LMX for automated DOOH advertising at NAIA
MANILA, PHILIPPINES — Location Media Xchange, the world’s first independent advertising technology company and supply-side-platform, has announced its partnership with Digichive Philippines…
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Finecast and iWantTFC partner to offer addressable CTV inventory in the Philippines
MANILA, PHILIPPINES — Finecast, GroupM Nexus‘ addressable TV solution, has partnered with iWantTFC, the premier Filipino streaming platform, to offer…
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Talented.Agency launches creator-operated social and culture creative shop, The New Thing
BANGALORE, INDIA — Gautam Reghunath & PG Aditiya’s indie agency, Talented, announced the launch of a new specialized social &…
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