New BusinessPress Release

Lion & Lion wins new clients and renews global account partnership

KUALA LUMPUR, MALAYSIA — Creative network Lion & Lion, has announced five new major wins on a domestic and regional scale across its hubs in Malaysia and Singapore, coinciding with the agency’s celebration of renewing a long-standing global client partnership. In light of its recent new wins, the agency has continued to expand.

Aligned with their strategic expansion plan announced three years ago, Lion & Lion’s integrated offerings and diverse services have led to impactful partnerships. Domestic partnerships with a major telecommunications brand, car aftersales brand, a food and beverage chain, and rebranding exercise for a horticulture business, as well as a regional partnership with a national airline, are among the notable wins. The agency also renews and maintains a steadfast, enduring partnership with a global leader in eyewear for 3 consecutive years. These partnerships highlight Lion & Lion’s ability to craft effective strategies tailored to diverse clients.

Fredrik Gumpel, CEO of Lion & Lion, said, “Our consistent success in both local and regional markets undeniably demonstrates the effectiveness of our strategies. Our adoption of an agile framework through the “One Company, Multiple Markets” approach further highlights our capacity to seamlessly integrate specialized regional expertise from Southeast Asia into our offerings. This enables us to deliver tailored solutions to our clients, which adapt to their ever-changing needs.”


Building upon this momentum, Lion & Lion unveiled a substantial expansion of its creative and social, introducing ten new positions to meet the growing demand for its services.

Cheelip Ong, Regional Chief Creative Officer of Lion & Lion, provided more insights behind the hiring: “Our teams’ solid understanding of creativity, social media, and digital experiences has helped in creating winning proposals that resonated with clients. With the multiple brands we have won recently, it makes strategic sense for us to invest in new talents so as to better serve our clients. We will expand our Solutions Team of Creative and Social Media Experts, adding 10 new positions in Malaysia from: Creative Group Heads, Copywriters, Art Directors, Designers, Social Media Managers; alongside new client servicing hires. We are bullish about the future and are committed to curating the best minds to serve all our clients.”

Lion & Lion has also recently welcomed back Bilal Khan as Group Director of Strategy and Media Integration, with responsibility for overseeing all three regional hubs, and added two new creative group heads to the Malaysian team.

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