New BusinessPress Release

Tri awards Pantarei with creative mandate for 17th year straight

JAKARTA, INDONESIA — Tri, the telecommunications brand of Indosat Ooredoo Hutchison, has once again appointed Pantarei as its creative agency. This decision makes Pantarei the longest-standing agency in Indonesia to partner with a telecommunications brand in history. The partnership between Pantarei and Tri Indonesia has been ongoing since 2006, spanning 17 years, and has achieved various accomplishments, from impactful campaigns that resonate deeply with the public, and unique strategies based on strong local insights, to multiple advertising awards both nationally and internationally.

With the continuation of the partnership between Pantarei and Tri, Pantarei is committed to further growing and evolving, keeping up with the times and trends alongside Tri. More than merely advertising, Pantarei envisions empowering Gen Zs across Indonesia, helping them discover their passions and embracing opportunities to be happy with Tri, through unique communications rooted in Pantarei’s deep understanding of Indonesian society and aligned with Pantarei’s spirit of being “Made of Indonesia.”

Suryani Asikin,
CEO of Pantarei

Suryani Asikin, CEO of Pantarei, shared “It comes with great pride that Pantarei was chosen once again to collaborate with Tri Indonesia. We are all committed to producing more creative works that not only have a strong impact on society but also effectively tackle the challenges faced by Tri.”

Hermanto Soerjanto,
Technical Advisor of PINC

Meanwhile, Hermanto Soerjanto, Technical Advisor of PINC, said, “The reappointment of Pantarei as the creative agency for Tri is the result of a strong collaboration between the agency and the client, something that has become increasingly rare nowadays. I have been a part of this collaboration since the early years of Pantarei’s establishment and Tri’s presence in Indonesia. It is a privilege for me to witness the historical development of Tri from its inception in Indonesia until now.”

Galuh Neftita, SVP –
Head of Brand & Marketing
Communication of Tri

Galuh Neftita, SVP and Head of Brand and Marketing Communication at Tri, also expressed, “We always consider every team member working with Tri as part of our family, enabling them to love and take ownership of the brand. It goes beyond merely working on a brief; they are willing to challenge the given brief to provide the best communication solutions for consumers and drive rapid business progress.”

Throughout the collaboration, Tri has received numerous awards, including the latest campaign with Chelsea FC, “The Common Goal” which combined Indonesia’s passion for football with the people’s need for internet data, where every time Chelsea scores a goal, Tri users will get extra mobile data. Not only were three bronze awards won at the 2022 Citra Pariwara Awards, but this campaign also received two nominations at the Mobile Marketing Association’s Smarties Awards, which led to Pantarei being recognized as one of the top four Indonesian Agencies in Campaign Brief’s The Work 2022. The same campaign also recently received three acceptances to Campaign Brief’s The Work 2023.

The extension of the partnership with Tri has opened greater opportunities for Pantarei to craft creative strategies and communications that not only would captivate but also resonate with the public, encouraging Gen Z across the nation to be more empowered in the digital world, together with Tri.

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