HONG KONG – DJM Consulting has announced the appointment of creative strategist Mark Goh as Head of Creative Strategy & Partnerships. The news comes alongside another major milestone for the consultancy – being awarded the global marketing mandate by Orbitel International Group, the powerhouse behind O’s Bubble, the brand redefining the bubble tea experience for a global audience.
Got oins DJM Consulting with over two decades of experience at the intersection of creative storytelling and business strategy. He previously held senior roles at Tatler Asia Group and Omnicom Media Group, where he led branded content and campaign development for leading global brands including Cartier, BMW, Estée Lauder Companies, and Nestlé. At DJM, he will oversee creative strategy, strategic partnerships, and the development of integrated campaigns that help clients scale across borders.
Head of Creative Strategy & Partnerships, DJM Consulting, Gary Tsai, President & Founder, Orbitel
International Group, Fanny Chen, CEO & Co-Founder of Orbitel International Group)
“Mark brings a unique blend of commercial clarity and creative instinct that’s increasingly rare in our industry,” said Deric Wong, CEO of DJM Consulting. “His appointment comes at a defining moment as we embark on our global mandate with Orbitel International Group. As their appointed consultancy, DJM is committed to shaping bold strategies, new business models, and breakthrough narratives — and together with Mark, we’re set to drive this momentum forward, with purpose and impact.”
Reflecting on his appointment, Mark Goh said: “DJM is not afraid to challenge convention. We’re here to push boundaries, craft stories that resonate globally. I’m excited to be part of a team that doesn’t just respond to change, but create it.”
