MANILA, PHILIPPINES — Esports and technology company Mineski Global takes key steps into strengthening its corporate brand and bolstering its roster of products and services, by the appointment of Jamie Paraso as its Vice President for Marketing under the TEG Group of Companies.
As it approaches its 20th anniversary in 2024, the company draws from its years of experience in the esports & technology industry, curating a roster of IPs and products that push the limits of integrated marketing technology, fondly known as “Mark-tech” where value and entertainment is continuously provided to the greater community.
Mineski Global aims to further its relationships in the B2B space all the while staying true to its service- oriented core of being attuned to the B2C market and Gamifying experiences every step of the way.
In line with this, Mineski Global has joined marketing organizations IMMAP (Internet & Mobile Marketing Association of the Philippines) and PANA (Philippine Association of National Advertisers). In joining these associations, the company aims to share its knowledge and expertise in tech and gaming, all while forging strong and meaningful connections with various industry players.
Spearheading these changes, Jamie Paraso looks to provide critical insights and experience from his years in the marketing industry. From his most recent position as Country Director for Gushcloud Philippines, where he led Gushcloud’s local presence in business, talent and partner acquisition, Jamie brings management expertise to jumpstart Mineski Global’s foothold in the local marketing space.
Prior positions Jamie held include Head of Global Marketing Services for Groworx where he was in charge of corporate communications and brand marketing, and Business Group Director of McCann Worldgroup, a global marketing and communications agency, handling the legacy account – San Miguel.
He also held the key post of leading the Sales Team for AdSpark, a wholly-owned Globe subsidiary, as Business Group Director managing key clients such as VIVO, FWD, Nestle, BDO, Midea, P&G, Hyundai, Mondelez, and J&J.
“We are excited to have Jamie on board with Mineski. His expertise in brand, product marketing and management are essential to the company’s new direction, strengthening our product offerings while tying into our expertise in tech, innovations, and community-based services. All of this centered on bringing our brand, Mineski Global, to the next level and embracing positive growth and meaningful transformations. We at Mineski Global believe he will be a great asset to the organization and to the industry,” said Ronald K. Robins, Group CEO and Chairperson of Mineski Global.
“With Jamie being part of Mineski Global we look forward to being able to strengthen our brand presence not just locally but also at a global scale. As we begin to work closer with brands that are non-endemic to our core of Esports and Gaming we look to be able to integrate our experience and create impactful campaigns, products and services that cut across industries,” added Dar Andrew Cayabyab, Co-Founder and Director for International Business of Mineski Global.
“I am honored to be part of Mineski’s initiative to grow and scale its brand and marketing capabilities. There is great potential in combining the company’s expertise with best practices and strategies in marketing. Leveraging our expertise and technological capabilities brings a very unique proposition that is yet to be owned in the Brand and Marketing space locally. In doing so this allows us to bring out the best in our services and capabilities to assist our Partners, Clients and most importantly better serve end consumers,” said Jamie.
With its beginnings as a professional esports team, the Mineski brand has demonstrated growth and resilience by taking its core capabilities and adapting them to the emerging needs in a highly-digital consumer landscape.