PeoplePress Release

Mediabrands boosts its executive leadership team with MBCS Managing Director Olivia Warren

Olivia Warren

SYDNEY, AUSTRALIA — Mediabrands announces the appointment of Mediabrands Content Studio Managing Director Olivia Warren to Mediabrands’ executive leadership team. Her appointment is effective immediately.

Mediabrands CEO Mark Coad said he was delighted to welcome Olivia to the team, confident her appointment would add immediate benefits to the business and its clients.

“Since MBCS launched in Australia earlier this year Olivia has led the business to become a true powerhouse brand, better connecting our creative, content, and experience capabilities and helping move our clients towards continued growth and success,” Mark said.


“She is a visionary leader initially as the driving force behind Initiative Studio’s incredible success and more recently her success at the helm of MBCS. Her passion, energy and business acumen earn her the respect and love of her team and clients alike. Her appointment to the ELT is well deserved and on behalf of all my colleagues I welcome her to the team,” he concluded.

Regarding her appointment, Olivia said, “I am excited about the opportunity to represent Mediabrands and bring MBCS’ perspective and capabilities to the leadership team. Since we launched MBCS in Australia earlier this year we have been able to offer Mediabrands’ clients greater market insights and enhanced support for local, regional, and global campaigns. It has been a pleasure to work alongside MBCS’ sister brands, including UM, Initiative, and Reprise, to achieve this and I am now looking forward to working with the brand leaders as MBCS’ representative.”

Mediabrands’ executive leadership team comprises a cross-brand representation of business leaders within the company. Olivia’s appointment consolidates representation of all brand capabilities across the group as she joins Mark Coad, CEO, Mediabrands; Anathea Ruys, CEO UM; Melissa Fein, CEO Initiative; Kim Lion, Chief Culture and Communications Officer, Mediabrands; Alexia Bryant, Chief Talent Officer, Mediabrands; Lucy Formosa Morgan, Managing Director, Magna; John Clements, Chief Financial Officer, Mediabrands; Jackie Edwards, Managing Director, Orion; and Andrew Holford, Acting CEO, Reprise.

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