People: Peter Alsante joins Grey as Executive Creative Director

NEW YORK, USA – Justine Armour, Chief Creative Officer of Grey New York, today announced that Peter Alsante has joined the flagship agency as Executive Creative Director

Alsante joins Grey from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and Thinx, among others, rising to Executive  Creative Director. Recently, he co-led the Home Depot pitch resulting in one of the  agency’s biggest new business wins. 

“We’re thrilled to welcome Peter to the creative leadership team at Grey New York after  16 years at BBDO. He joins us having made some of the industry’s most awarded work  in recent times, and we’re excited for what he’ll do in his next 16 years with us,” said Justine Armour. “We’ve welcomed an enviable lineup of leadership talent in the past few  months; I could not be more excited for what’s happening at Grey New York right now.” 


Career Highlights 

Peter Alsante led the Sandy Hook Promise creative team that produced the film “Evan.”  The effort won 10 Cannes Lions and helped propel BBDO to “Agency of the Year” at  Cannes. He also created the award-winning “Pedestal Project” for the Color of Change,  the largest online racial justice organization. 

He has won every major industry award including The One Show, Cannes Lions, Clio,  D&AD and the Emmy for Outstanding Commercial. THE DRUM named Alsante one of  the world’s Top 15 Creative Directors.

Grey’s Infusion of Top Talent 

Grey New York has invested in growth, recruiting a sweeping infusion of world-class  talent in 2021, sharpening its competitive edge despite the pandemic. Key new hires  include:  

  • Brandon Solis, Executive Director of Social & Connections from Eleven, Inc.
  • Tim Jones, Chief Creative Officer, Pharma from McCann 
  • Ron Lewis, Group Creative Director, Grey Health and Wellness from McCann Health 
  • New Executive Creative Directors:
    • Andre Gray from Eleven Inc.
    • Sara Worthington from McCann
    • Armando Flores from McCann
    • Ulrika Karlberg from Yard NYC

About Grey 

Grey, the global communications network, is part of AKQA Group. Its parent company is  WPP (NYSE: WPP). Under the banner of “Grey Famously Effective Since 1917” the  agency serves a blue-chip roster of many of the world’s best-known companies: Procter  & Gamble, GlaxoSmithKline, Kellogg’s, Pfizer, Canon, MassMutual, Nestlé, Google,  Volvo, and Applebee’s. In recent years, Grey has been named ADWEEK’S “Global  Agency of the Year” twice; ADVERTISING AGE’s “Agency of the Year” and CAMPAIGN  magazine’s “Global Network of the Year” in recognition of its creative and business  performance (

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