PeoplePress Release

People: PHD appoints Imogen Bourke as Strategy Director for Asia-Pacific

Imogen Bourke

SINGAPORE — Media and marketing communications agency PHD has announced the appointment of Imogen Bourke as Regional Strategy Director of APAC. The appointment is in line with PHD’s strategy to strengthen its regional leadership bench and deliver next-generation strategic planning and product offerings which drive game-changing solutions for clients. In her new role, she will be responsible for the continuous development and elevation of the agency’s strategic product and capability roadmap within the region.

Imogen brings with her a blend of skills honed from 16 years of diverse roles across media, technology, and production organizations and expansive international experience having worked in London, Melbourne, and Beijing. Most recently, she was the Head of Strategy for PHD Hong Kong, where she was instrumental in supporting the success and growth of the agency – in new business wins (Chanel, LG, Dairy Farm) major account retention, (HSBC, Unilever), and award-winning media creativity. These achievements have seen the agency bag multiple Agency of the Year accolades.

Known for her passion to challenge the status quo, and guided by her expertise in consumer behavior, Imogen will be guiding teams across the region to produce effective brand experiences that deliver business outcomes and positively inspire people, communities, and culture. She will also be charged with developing industry-first strategies and challenger thinking propositions to futureproof clients’ businesses and drive sustainable growth.


Commenting on her appointment, James Hawkins, CEO of PHD APAC said, “Imogen’s media and strategic expertise paired with her ability to build high-performing teams will help to elevate PHD’s product offerings and drive business results for clients. I am confident in Imogen’s ability to be the driving force in uncovering marketplace opportunities and lead the best strategic planning team in the region.”

Imogen Bourke shared, “I could not be more excited by this opportunity to expand my experience and expertise across the APAC markets. It’s a wonderful gig to work closely with the region’s best strategists and planners to champion and grow PHD’s market-leading product, and continue to cultivate a culture of creativity, innovation, and collaboration that delivers unparalleled strategic thinking and solutions for our clients.”

Imogen will report to James Hawkins and will officially assume her new role immediately.

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