SINGAPORE — Reprise, IPG Mediabrands’ global performance marketing agency, announced the appointment of three newly created regional executive leadership roles to help steer the expanding offering of the growing performance marketing network across the Asia-Pacific region.
Parul Gautam has been appointed to the role of Head of Analytics APAC, and Caitlin Draper Wheeler has been appointed to the role of Experience Director APAC, both new appointments effective this month. Sid Mehta has been appointed to the position of Head of Performance Media APAC with effect from Aug. 01, 2022.
Charged with the leadership and development of the Reprise regional analytics hub, Parul Gautam joins from her previous role as Vice President of Interactive Avenues India, a Reprise network company, where she developed the analytics function to lead more than 35 Global and Indian clients; to the newly created position of Head of Analytics Reprise APAC, with immediate effect. Gautam will be responsible for collaborating with Mediabrands agency partners and local market leadership to set the standard for excellence, driving growth in analytics across the APAC region.
Also effective immediately, and in her new position as Regional Experience Director Reprise APAC, Caitlin Draper-Wheeler will drive the strategic direction for SEO and CRO crafts in the region to develop compelling solutions which inspire existing and prospective clients and deliver transformative growth. Joining from her former position of SEO & CRO Director of Stanley St, Draper-Wheeler’s industry experience of over 8 years includes management positions across iProspect, Digital Hothouse, and PHD.
Effective Aug. 01, Sid Mehta has been appointed to the newly created position of Head of Performance Media Reprise APAC, a strategic performance leadership position to define, develop and implement best-in-class strategy, management, and activation of performance media. Joining from his former position as Head of Paid Media at NP Digital, Mehta joins with 10 years of industry experience specializing in digital marketing, having spent 7.5 years leading search social and digital at Resolution Digital.
Pippa Berlocher, President Reprise APAC commented, “I am delighted to see our vision and ambition for Reprise APAC being realized. We came into this year awarded Campaign Asia’s APAC Performance Marketing Network of The Year, and have continued growing that traction and momentum through the key craft areas of our business – testament to the appointment of these three new leadership roles.”
Berlocher continued, “We identified expert talent from both within our Mediabrands network family and the wider industry, equipped with the ability to anticipate the pace of change by harnessing the skills and structure required to propel our clients’ business forward.”
With Parul Gautam based in Mumbai India, Caitlin Draper-Wheeler relocating to the Reprise regional headquarters in Singapore, and Sid Mehta based in Melbourne Australia; all three regional positions will report to Pippa Berlocher, President of Reprise APAC.