People: TBWA\Asia strengthens innovation capabilities; Gabey Goh appointed Associate Director of Innovation Content

SINGAPORE — TBWA\Asia boosts innovation capabilities with the appointment of Gabey Goh with immediate effect. Gabey joins as associate director of innovation content and will be responsible for helping develop and execute the Asia collective’s innovation content strategy to deepen thought leadership and stimulate innovative ideas across the region.

Tessa Conrad, Head of Innovation said: “As the pace of change across the business environment continues to escalate, driven by technology and social shifts, innovation is firmly at center of the value creation across organizations.

“To effectively articulate and amplify the creation of value we strive to bring to our clients via our innovation capabilities, the role of innovation content director has become an imperative.


“Gabey’s adept ability to identify key emerging patterns across cultural content, data, technology and consumer behavioral trends, coupled with her experience and passion to create valuable and insightful reports, which resonate across cultural and geographical boundaries, will enable us to achieve our ambition.”

Said Gabey Goh on her appointment at TBWA\Asia: “It was hard to say no to joining a team with such zest for embracing innovation and discovery. To have a front row seat to the positive disruption they are bringing to brands, in a time when leading edge thinking and work has become a necessary and business-critical asset.

“I can’t wait to lend a hand in telling these stories of transformation and triumph from Asia, with TBWA.”

Previously Gabey was Asia editor at WARC.

Over the last 12 months, TBWA\Asia has increase non-traditional revenues by almost 17%, while enjoying 35% increase in innovation revenue growth.

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