MANILA, PHILIPPINES – Three creatives from Thailand were selected to be part of the Cannes Lions International Festival for Creativity 2025 jury line-up. Renowned director Wuthisak Anarnkaporn of Factory 01, Wolf BKK’s Executive Creative Director Pathida Akkarajindanon, and VML Thailand’s Chief Executive Officer, Parattajariya Jalayanateja.
Parattajariya is joining the Creative Business Transformation Lions for the Experience track, headed by Publicis Groupe’s Member of the Global Management Committee’s APAC CEO, Jane Lin-Baden. She will join the following industry experts on judging the entries on the said categories:
- Fabio Silveira: Managing Director, Havas, Middle East
- Gugu Mthembu: Chief Marketing Officer, Telkom, South Africa
- Isabelle Schnellbuegel: Chief Strategy & Transformation Officer, Accenture Song, Germany, Austria, Switzerland
- Josefien Olij: Senior Director Global Marketing Communication, Philips, Global
- Juan Ignacio Etchanique: Chief Creative Officer and Co-Founder, Slap Global, Global
- Lauren Ogúndèkó: Chief Activation Officer, EMEA, IPG Mediabrands, EMEA
- Parattajariya Jalayanateja: CEO, VML, Thailand
- Phil Gaughran: Global President, Creative Growth, Strategy & Product, dentsu, Global
- Seamus Higgins: Chief Creative Officer, R/GA, AUNZ
On the other hand, Pathida will be part of the Direct Lions category for the Entertainment Track, led by Marcel France’s President and Chief Creative Officer, Gaëtan du Peloux. Pathida will join an estemed panel of jury including:
- Aricio Fortes: Chief Creative Officer, VML, UAE
- Carl Willoughby: Chief Creative Officer, TBWA\Hunt Lascaris, South Africa
- Jorg Riommi: CEO and Chief Creative Officer, AIN’T, Global
- Kyle Norrington: Chief Commercial Officer, Anheuser Busch, USA
- Leticia Rodrigues: Creative Director, FCB, Brazil
- Lourenço Thomaz: Chief Creative Officer, Dentsu Creative, Iberia
- Rachel Kennedy: Group Creative Director, Forsman & Bodenfors, Singapore
- Sadira E. Furlow: Global Chief Brand and Comms Officer, Tony’s Chocolonely, Global
In the Film Craft Lions for the Craft track, Wuthisak will be joining the super-packed line-up of jury led by Ali Ali, the Co-Founder and Film Director of Good People Films from Egypt.
- Here’s the list in the requested format:
- Camila Zapiola: Film Director, ArgentinaCine, Argentina
- João Machado: Film Director and Co-Founder, The Youth, Brazil
- Kerstin Heffels: Senior Producer, HeimatTBWA, Germany
- Nikki Chapman: Production Partner, FCB London, UK
- Nwakaego Boyo: Founder and Managing Director, Temple Productions / Temple Media, Nigeria
- Paul Hunter: Co-Founder and Director, PRETTYBIRD, USA
- Pip Smart: Partner and Executive Producer, Revolver, Australia
- Yael Staav: Director, Furlined / Merchant, Canada
Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity from June 16-20, 2025.
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