PeoplePress Release

VMLY&R Malaysia sharpens its creative culture with Didi Pirinyuang as Chief Creative Officer

KUALA LUMPUR, MALAYSIA – Global brand experience agency VMLY&R Malaysia has appointed Didi Pirinyuang, as Chief Creative Officer.

In her new role, Didi will lead the agency’s creative team in delivering best-in-class solutions for clients; sharpening its creative culture and driving its strategy to boost the agency’s creative service offerings. She will report to VMLY&R Malaysia Chief Executive Officer Kenni Loh.

A creative powerhouse with extensive experience spanning a wide range of consumer segments, Didi’s appointment further strengthens VMLY&R’s regional operation. It feeds into VMLY&R’s ongoing strategy to attract the best industry talent, and its mission of building connected brands via an unrivalled Commerce, Experience, Technology and Creative offering.


Known in the industry as a “creative unicorn” for her standout work partnering with clients like Pizza Hut, PUMA and PETRONAS, Didi brings with her two decades of hands-on industry experience, including, managing creative teams. Most recently, she was Executive Creative Director for Ensemble Global Malaysia and previously for MBCS Malaysia, for which she was a founding member, having played a key role in the growth of the business since 2017. Before this time, she was Creative Group Head for the GOVT KL (now The Clan) in Kuala Lumpur, Malaysia for two years and Creative Group Head for Naga DDB, Malaysia, for four years.

Commenting on her appointment, CEO Kenni Loh, said: “We are delighted to welcome Didi into the VMLY&R family in Malaysia. Her creative prowess preceded her, and with her input, we look forward to scaling our creative offering further, using brand and customer experience to deliver the most engaging and culturally relevant creative commerce experiences for our clients.”

Commenting on her appointment, Didi Pirinyuang, said: “Over the last two years, I have been closely following VMLY&R, and have been wowed by some of the campaigns – especially work like ‘Mengukir Malaysia’ – a fantastic campaign they did for Telekom Malaysia.

“It’s an honor and a privilege to join an agency as well-established as VMLY&R. The agency has entered a new era of creativity and I’m excited to be a part of this journey and upward trajectory. The sky will pose no limit as we combine our common ambitions of bringing creative commerce and creative excellence to the next level,” she furthered. 

VMLY&R Malaysia employs over 170 staff at its Kuala Lumpur office, providing industry leading Commerce, Experience, Technology and Creative solutions for clients including Shell, Telekom Malaysia, Lotus, Proton, KFC, JobStreet and more. The office was recently awarded GOLD for its JobStreet Raya Paling #OOTW campaign, and Subway’s Satu Kaki Lebih Mesra campaign in the Marketing Excellence Awards 2022, plus a silver and bronze award for its Carsome KOL campaign in the Malaysia Effie Awards 2022.

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