New BusinessPress Release

Global equipment manufacturer New Holland taps Enigma as full-service agency of record

SYDNEY, AUSTRALIA — Following a competitive pitch, Enigma has won the strategy and creative business for global equipment manufacturer New Holland across Australia and New Zealand. This is an expansion of Enigma’s existing remit as a media agency for New Holland in Australia.

Jack Mason

Jack Mason, Managing Director of Enigma, said he is delighted the agency’s remit has been expanded allowing New Holland to benefit from a full-service agency collaboration. Jack said, “We are energized to service New Holland across ANZ, incorporating its Agricultural, Construction, and Parts & Service business units as the brand enters its next evolution of growth.”

“We have a very strong automotive, construction, and agricultural experience across our team, and New Holland is passionate about its customers and is ambitious in its plans to focus on Innovation, R&D, and Service. Together this makes an enviable combination,” he continued. 


As the agency of record, Enigma’s responsibilities include media buying across all Australian national and local broadcast media buying (print, outdoor, radio, cinema, digital, search, social and addressable); plus all strategy, creative, and production services and executions in both Australia and New Zealand.

Jack went on, “New Holland is a fantastic business with so much creative potential. Potential that will be easier to achieve by having strategy, creative, and media working together within one agency. It makes collaboration easier, encourages exciting new perspectives and ultimately helps us produce best-in-class work for this iconic brand. We can’t wait to get started.”

Ross Purdy, Head of Marketing & Communications at CNH Industrial Australia and New Zealand, said, “Enigma has demonstrated a strong understanding of our audience from construction to agricultural. Through the pitch process, we’ve been really impressed with their strategic perspective and a very exciting creative approach with the customer at the center. We’re pleased to expand this relationship and onboard Enigma as our creative agency partner.”

“Their connected approach to creativity and media was magnetic during the pitch process and we look forward to creating big things together,” Ross furthered. 

Work commences immediately with the first campaigns expected to go to market in April.

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