MANILA, PHILIPPINES — Coming from its groundbreaking Blazing Sapphire milestone, Communications firm COMCO Southeast Asia (SEA) celebrated its 6th year this 2022 with the unveiling of its global headquarters, the full rollout of its COMCO Middle East & Africa (MEA) branch, major account wins, and awards from prestigious international award-giving bodies.
COMCO Mundo League of Enterprises unveils new global headquarters
This year brought yet another milestone for COMCO SEA as it opened its global headquarters in Makati City’s Central Business District as part of its expansion. The new headquarters will house COMCO Mundo League of Enterprises’ current and upcoming ventures: COMCO Southeast Asia (SEA), COMCO Middle East & Africa (MEA), Camp COMCO Alumni Society, Citizen COMCO Advocacy Program, SEA Wave Pop Culture Studio, and Taro Digital AOX.
Each area is inspired by different pop culture references rooted in COMCO’s love for movies, series, music, books, and all the emerging platforms out there. The COMCO SEA workstation is called the “Millennium Falcon” while the executive office is dubbed the “Cerebro.” The rest of the areas are “Rivendell” for the Corporate Services Unit, “Black Castle” for the Digital and Multimedia Arts Unit, “Watch Tower Hall” for the conference room, “Bifrost Bridge” for the reception, “Room of Requirements” for the stock room, and “Wooley Hall” for the lounge area.
COMCO Middle East and Africa in full swing
Following its launch during COMCO SEA’s Blazing Sapphire anniversary event last year, COMCO Middle East and Africa is now in full blast servicing various brands in the market. In its first year, COMCO MEA has already worked with notable brands in the Middle East such as Buono Buono, Nolte, Open Thrill, Paus, POPC Live!, Red Shrimp, TruCARE, Victor, Yas Plaza Hotels, Belcanto Restaurant, Empire Movies, Central Park Towers, Dubai London Hospital, Electric Pawnshop, GESS Education, R&B Kids, Playbook, Universal Trading Company LLC, MaKiRa Dubai, Hudson Tavern Dubai, Katsuya, Najah Connect and Middle East Film & Comic Con. COMCO MEA, together with COMCO SEA, also recently conducted the property roadshows for Philippine property firm RLC Residences in Dubai and Abu Dhabi as among the group’s first of many synergy initiatives.
COMCO Southeast Asia’s major account wins
The agency also continued to strengthen its client portfolio for its sixth year, winning major accounts in recent inter-agency pitches for premiere brands and organizations such as MR. DIY, United Nations Population Fund (UNFPA), Lenovo, Skechers, Takeda, ASEANA City, Lalamove, and Philusa Corporation, together with its wide range of brands – Rhea Generics, Cleene Cotton, Cleene Clio, Babyflo Baby Care, and Love My Honey, Phinma Education, Remy Martin, AXA Philippines, and European Union.
Harvest of metals across the globe
In its six years, COMCO Southeast Asia has won recognition garnering a total of 135 awards from various prestigious local, regional and international award-giving bodies with the most recent wins and citations from PR Awards Asia-Pacific, PRCA APAC (Public Relations and Communications Association Asia-Pacific) Awards, CIPR (Chartered Institute of Public Relations) Excellence Awards, The Gold Standard Awards, Asia-Pacific Tambuli Awards, Stevie Awards, and IABC (International Association of Business Communicators) Quill Awards.
The agency made the cut in this year’s PR Awards Asia-Pacific organized by Marketing Interactive Asia held in Singapore. COMCO Southeast Asia’s Regional Integration and Chief Executive Director, Mr. Ferdinand L. Bondoy, bagged the Gold Award for the PR Champion of the Year (Agency). COMCO SEA’s initiatives “Dear Survivor: The COMCO Southeast Asia Write to Ignite Blogging Project Season 2″ and “Blazing Sapphire: The COMCO Southeast Asia 5th Anniversary Celebration” received finalist citations in the Best Use of Micro / Niche Influencers and Best Anniversary Campaign categories respectively. The agency is also a finalist for the PR Team of the Year (Agency) award.
COMCO Southeast Asia’s flagship initiative “Dear Survivor: The Write to Ignite Blogging Project Season 2” was the big winner of the much-coveted Purpose Award of the PRCA APAC Awards, besting other campaigns in the Asia-Pacific region. COMCO SEA also received finalist citations for the Medium Consultancy of the Year Award, Workplace Champion Award, and Strategic Communications Award for the Blazing Sapphire 5th Anniversary Celebration campaign. Meanwhile, Mr. Bondoy was among the top five finalists for the PR / Communication Leader Award.
COMCO SEA also received finalist citations in The Gold Standard Awards for Professional Excellence for Mr. Bondoy and APAC Tambuli Awards for Eastern Communications. Ultimately, COMCO SEA emerged as among the top five finalists in the highly acclaimed global CIPR Excellence Awards for Small PR Consultancy of the Year, organized by the United Kingdom-based Chartered Institute of Public Relations (CIPR).
Last but not the least, COMCO SEA bagged a total of 30 awards including four top award nominations from the prestigious IABC Quill Awards. COMCO SEA was also a nominee for the Agency of the Year, Top Award in Communication Management for Corporate Social Responsibility, as well as for Media Relations for “Dear Survivor: The Write to Ignite Blogging Project Season 2,” and Top Award in Communication Training and Education for “The Force of Learning in New PR and Smart Social: The Camp COMCO House Wars.”
Mr. Bondoy shared, “When you are with like-minded and like-hearted people, when you create masterpieces and accomplish great things together when you slay ‘monsters’ and do the impossible as a team, and when you enjoy exploring the world and celebrating life with the people you belong to, you won’t realize six years have passed so fast. And with the rollout of our 10-year master plan, we can’t help but get excited about what else we can do for our partner brands and organizations, our industry, our growing teams in SEA and MEA, and the communities and advocacies that we support.”