Brand & Business: Digitas officially opens Philippine office as the Publicis Groupe’s Connected Marketing Agency

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MANILA, PHILIPPINES – In the midst of uncertain times, Digitas, Publicis Groupe’s Connected Marketing Agency, is excited to announce that the Philippines officially joins its growing and dynamic global agency network. 

Originally part of ARC Worldwide and Publicis JimenezBasic digital teams, Digitas Philippines now becomes part of an even bigger network of some 4,000 data and technology specialists all over the world. 

Led by Dave Drilon, Country Head, the Philippine team is established to build a strong foundation in strategy, creative, technology, media and data as more than just channels for communication, but as a canvas to build memorable experiences upon. 

Digitas is built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North. Digitas delivers ambitious outcomes via brand and enterprise solutions that include Connected Campaigns, Data and Analytics, Digital Commerce, Performance Social, CRM, and Marketing Transformation platforms.

Since it started operations in March, Digitas Philippines footprint has scaled while navigating current challenges.  Publicis Groupe Philippines has cited Digitas Philippines for its resiliency that despite the challenging times, the agency has come together to launch a compelling portfolio of solutions that offer managed marketing transformation to enterprises of every size.

“As Digitas Philippines has scaled, the feedback from clients has been very positive, as they see this as a clear opportunity to leverage a connected, global network with full access to the Groupe’s ‘Power of One’ scale and organization,” Drilon said.

Commenting on the launch of the new specialist agency, Ken Lingan, chief executive officer of Publicis Groupe Philippines, said: “With Digitas Philippines, we are uniquely positioned to help our clients win by bringing to life the “Power of One” in the market. This enables us to evolve as the market evolves in an increasingly connected world, harnessing data and technology to personalize at scale.”

Jodi Robinson, Digitas U.S. chief executive officer, said:  “We are proud to stand beside and support Dave Drilon, Country Head and his Leadership Team. They will join our fast-expanding network of global leadership and are now members of this community representing the Philippines.”

Digitas has been named a “Leader” by Gartner Inc., the world’s leading information technology research and advisory company, in its 2020 Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year.

According to Gartner, Digitas standouts are growing data capabilities, innovation as a service, and diversity & inclusion. The report states, Marketers looking for a digitally-focused full-service agency should consider Digitas.” Its differentiation as the Connected Marketing Agency within Publicis Groupe and its North strategic process were also highlighted in the report.

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