GLOBAL – NOVEMBER 2011: IKEA has announced the appointment of McCann as the global agency of record for IKEA.com following a competitive review. This appointment marks the second global IKEA assignment for McCann this year. In August, IKEA named McCann as global agency of record for the iconic IKEA catalog, with a remit to enhance the catalog with technology and storytelling. Prior to these assignments, IKEA had never appointed a global agency of record for any aspect of their marketing communications.
McCann will be responsible for rethinking and redesigning the IKEA.com site and user experience on a global scale, and will work closely with IKEA´s in-house digital team based at IKEA offices in Helsingborg and Älmhult, Sweden.
"McCann understands our business and our culture," said Lena Simonsson Berge, Head of Global Communications for IKEA. "This fact, combined with their digital and storytelling capabilities, makes them the perfect choice for this critical assignment."
McCann has made a significant investment in digital in recent months, adding developers, technologists, UX and IA specialists, designers, social strategists and digital project managers alongside critical hires such as Vice Chairman and Executive Creative Director Andreas Dahlqvist, Global Chief Innovation Officer Matt Freeman, Executive Creative Director Natalie Lam, EVP of Innovation Tim Harris and Mark Fallows, who leads the Creative Technology Group.
Linus Karlsson, Chief Creative Officer of McCann NY and London said, "IKEA is one of the world´s best brands with a shopping experience that is unmatched. We will now bring that same experience to the one´s online and mobile life."
