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Brand & Business: Shopee launches brand spotlight campaign to help brands increase presence and deepen customer engagement

MANILA, PHILIPPINES — The future of e-commerce is looking bright. With the global industry expected to grow by $10.87 trillion dollars by 2025 [1], online platforms are in a unique position to help businesses gain more traction and drive conversion. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to innovate its offerings to support the growth of brand partners with Brand Spotlight – a daily campaign that features exclusive deals and product offerings from Filipinos’ favorite brands. Starting January 17, users can look forward to unique daily offers from their favorite Shopee Mall brands, such as new product launches, bundle deals, and other exciting promos that are available only on Shopee.

Martin Yu, Director at Shopee Philippines, said, “We want to empower our brand partners with more ways to capture and engage customers. As more consumers want to shop directly from official brand stores on Shopee Mall, we want to provide a focused platform that can help brands unlock more growth opportunities.”

Brand Spotlight is the latest in Shopee’s suite of brand offerings designed to promote awareness and deepen customer loyalty. The campaign kicks off with the Brands Spotlight Festival happening from January 17 to 31, where users can expect exclusive offers from leading brands such as Olay, Samsung, Abbott Philippines, L’Oreal, Mikana, P&G Beauty, Unilever Home Care, Unilever Beauty Official Store, Uni-Care Hygienic Products Inc., INSPI, OPPO, Nestlé, vivo, and Pampers.

Participating brands will benefit from Shopee’s omnichannel marketing tools and solutions to help reach new customers, reinforce recall, and drive high-performing sales. Along with Shopee’s integrated marketing support and increased in-app visibility, brands can also take advantage of Shopee features such as Livestream and Shopee Prizes to further engage customers and create excitement.

“Brand Spotlight is part of Shopee’s plan to help brands achieve long-term success,” Yu continued. “We look forward to more collaborations with brands to provide users with the best deals and meaningful shopping experiences.”

For more information on Brand Spotlight and the daily exclusive deals offered by leading brands, visit

Download the Shopee app for free via the App Store or Google Play.

[1] Report Linker: Global E-Commerce Market 2021 – 2025

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