NEW DELHI, INDIA – Independent integrated agency SW Network has been appointed the creative partner for Anytime Fitness India, marking a significant step in the fitness brand’s evolution in the Indian market. The mandate encompasses strategic oversight of creative direction and digital communication across platforms.
Part of the world’s largest gym franchise, Anytime Fitness boasts over 5,500 clubs in more than 45 countries. Its India operations have experienced rapid growth, driven by an increasingly wellness-conscious population seeking flexibility, inclusivity and meaningful community engagement. This new partnership aims to build on that momentum by transforming the brand’s digital narrative and engagement strategy.
SW Network, renowned for crafting culturally resonant storytelling will lead the development of a refreshed content ecosystem and high impact, community-driven campaigns. The agency’s remit includes amplifying brand affinity, boosting engagement and redefining how Indian consumers experience fitness.
Commenting on the partnership, Vikas Jain, Managing Director at Anytime Fitness India said “We believe fitness is personal and the way we tell our story should be too. In SW Network, we found a creative partner that truly understands today’s consumer and the nuances of the fitness journey. Their strategic clarity and cultural fluency make them the right fit as we solidify our positioning in India.”
Raghav Bagai, Co-Founder, SW Network added: “Fitness is no longer just a trend, it’s a lifestyle. With Anytime Fitness, we see an opportunity to build an always-on brand that speaks to real people with real goals. Much like brand building, fitness is about consistency. From moment based marketing to focused campaigns, we’re here to keep the narrative strong, steady, and unmistakably Anytime.”
