The best advertising and design of the year will be judged at London’s Olympia this month (19-22 April). Twenty-five specialist juries will trawl through 20,000 pieces of work entered into the D&AD Awards to vote for the best work of the year. The Awards recognise outstanding creativity in commercial communication internationally.
In-Book and nominated results will be announced online at dandad.org throughout the week, along with commentary and interviews. Entries selected to go ‘In-Book’ are considered the best creative work of the year and will be featured in the D&AD Annual, published in October. Nominated work may go on to win a D&AD Yellow Pencil for setting new standards of creative excellence. The D&AD Black Pencil will only be awarded to work that is truly groundbreaking.
The D&AD Student Awards will be judged over the same week. The Student Yellow Pencil identifies the best new talent each year for the industry and kick starts careers for new graduates. Over one-third of last year’s winners got their first job or placement as a direct result of their prize.
“It’s that big time of the year. The time when we will see if our blood, sweat and tears were really worth it,’ says D&AD President, Paul Brazier. “Was it worth that fight to get the idea through? Was missing your partner’s birthday worth it? That’s why we’ve put together juries as tough to please as ever. Good luck and well done to the winners. Your ideas will mark time and go down as the best ideas in the world.”
adobo magazine. The Word on Advertising.
